Hiring for rush can be a trial. What you need and what you get can easily be two different things. You need competent, smart people with customer service skills that can manage the confused, impatient and frustrated students that throng the store in search of required titles. For many, though, the criteria you normally use to evaluate an employee goes by the wayside during rush. The sheer need for bodies to man the floor outweighs all other priorities. Still, the semester’s start is the best time to make the sort of impression on students that prompts return business. How can you ensure you have employees that will offer customers a positive experience?