Foreword Online

Ideas, information and industry news for collegiate retailers



Managing Unmanageable Employees

Posted by Lori Reese on 4/18/18 10:30 AM

A toxic employee makes the daily stresses of college retail unbearable. Already, tensions abound with faculty politics, student and family financial concerns — not to mention massive changes in the industry as a whole. These workers create chaos, lower morale and inspire your best employees to quit.

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Spotlight Abraham Dyer: Ways to Differentiate Your Store

Posted by Liz Schulte on 3/7/18 5:30 AM

College stores face an increasingly competitive market where student loyalty is hard to win. As students choose among competitors, it is vital to communicate what you offer that they cannot get outside vendors. That’s why we sat down with MBS Marketing Coordinator Abraham Dyer to discuss how college stores can identify and use their differentiators to drive more traffic into the store and ensure it remains a vital part of the campus ecosystem.

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3 Keys to Employee Excellence

Posted by Lori Reese on 3/1/18 5:30 AM

Gas stations and big-box stores aren’t the first things that come to mind when you think of employee satisfaction. Yet, that’s something QuickTrip, Costco and Trader Joe’s have in common.

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How Do You Hire the Best for Rush?

Posted by Lori Reese on 1/16/18 5:30 AM

Hiring for rush can be a trial. What you need and what you get can easily be two different things. You need competent, smart people with customer service skills that can manage the confused, impatient and frustrated students that throng the store in search of required titles. For many, though, the criteria you normally use to evaluate an employee goes by the wayside during rush. The sheer need for bodies to man the floor outweighs all other priorities. Still, the semester’s start is the best time to make the sort of impression on students that prompts return business. How can you ensure you have employees that will offer customers a positive experience?

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Are Your Goals Limiting Your Growth?

Posted by Liz Schulte on 11/22/17 5:30 AM

It’s the time of year where goals start creeping into consciousness. We are evaluating the goals we fell short on this past year and establishing new benchmarks for next year. It is also around this time that the onslaught of articles come out about whether or not goal setting is even worthwhile. On one hand, goals can inspire employees to reach higher, but on the other, they can also become a hinderance and waste precious time.

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2017 Spring Rush Survival Guide; Are You Ready? - [Infographic]

Posted by Kate Seat on 1/13/17 5:30 AM

As the spring rush season begins, we wanted to share a survival guide and checklist, setting you up for success this season. Good luck and welcome to spring 2017!

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Why Proper Training Will Lead to Your Store's Success

Posted by Dean Asher on 12/6/16 5:00 AM

Preparedness is an essential trait of running a successful bookstore. The best way to make sure you’ll be ready from day one is to find a comprehensive training program that will enable your staff to provide a smoother customer experience, maximize your store’s organization and turn your employees from novices into experts. A direct correlation can be drawn between well-instructed training and store success.

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Why Empowering Employees Improves Customer Service

Posted by Kate Seat on 3/3/16 11:30 PM

As an active member of the retail industry, you've probably heard the phrase "the customer is always right" more times than you can count. Would it surprise you to learn that that famous quote, often attributed to Marshall Field, was originally "assume that the customer is right until it is plain beyond all question he is not?" In reality, it isn't practical to defer to customers 100 percent of the time, so making sure that your employees have the confidence to trust their own judgement can go a long way toward improving the service they provide. Here are three practical ways to empower your staff, drawn from a post written by Laura Macleod for Independent Retailer.

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3 Reasons to Hire Millennials

Posted by Kate Seat on 2/26/16 2:00 AM

You don't have to search very hard to find articles arguing against hiring millennials, based on certain traits they all supposedly share. In our experience, however, many college stores report that their student employees are both invaluable resources and great staff members. The following excerpt (from a post on Inc.com) provides three more reasons to consider hiring them:

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Rush Survival [Infographic]

Posted by Kate Seat on 1/15/16 1:00 AM

The back-to-school rush has already begun for many stores out there and for everyone else, it's about to start. Make sure you and your staff are ready when the crowds of students begin flooding in!

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