Oklahoma State University Store Assistant Director of Course Content Delivery, Starla Marshall, has worked in the college retail industry over 27 years. We visited the student-union housed Stillwater store — which serves the 26,000-plus students on OK State's main campus — for two days during 2017 fall rush to gain hands-on experience with textbook veterans. Marshall took time early one morning to talk to us about everything from industry changes to recruiting challenges and shelving course materials by author.