Foreword Online

Ideas, information and industry news for collegiate retailers



Stephanie Kubas

About Stephanie Kubas

Stephanie was our former MBS Marketing Communications Manager. She helped Foreword Online evolve from simple reposts from other industry-related sites, to original content sourced directly from our college stores. Although she no longer writes for Foreword Online, it still holds a special place in her heart.

Recent articles by Stephanie Kubas

Throw a Salute to Seuss Bash

Posted by Stephanie Kubas on 2/1/13 3:30 AM

Theodor Seuss Geisel, more commonly known under his pen name, Dr. Seuss, was a champion of reading for all ages. His works are favorites of generations and continue to inspire those both young and old. In honor of this great literary mind, celebrate his birthday on March 2 with a day full of fun!

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At Skidmore Shop, Dogs Are a Student's Best Friend

Posted by Stephanie Kubas on 1/28/13 10:00 PM

The Skidmore Shop is one store that knows how to connect with college students. Their array of social programming includes everything from a weekly Farmer’s Market to local restaurants who let students sample a big tasting menu at the store. One event that the store is known for, however, is Newfie Night.

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Short Month Sales

Posted by Stephanie Kubas on 1/1/13 3:00 AM

With only 28 days, February is completely finished in just four short weeks. However, this month can still pack a punch for your store with fun, limited-time sales of selected merchandise. Just follow these steps to make them easy!

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Iowa State University Book Store Brings Fun to Buyback

Posted by Stephanie Kubas on 12/16/12 10:00 PM

Buyback is a bi-annual occurrence for nearly every college store; however, one thing that’s often missing from the event is the element of fun. Recognizing that trend, Iowa State University Book Store decided to take a different approach this semester.

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Tackle the Competition

Posted by Stephanie Kubas on 12/1/12 12:00 AM

As football season intensifies with the approaching playoffs, your store is preparing for an influx of students as they start a new semester.

We all know there are many advantages to shopping at the bookstore but, with tough competition from other textbook sellers, you need to explain why you’re the best option to students. This month’s marketing plan gives you a game plan that is sure to have students rushing the store.

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NDSU Bookstore Gains More Used Books with Blitz Buys

Posted by Stephanie Kubas on 11/11/12 10:00 PM

Between rogue buyers and online retailers, students now have plenty of options when it comes to where to sell their books. That’s why it’s so important that college stores continually evolve their buyback strategy.

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University of Dayton Bookstore Cooks Up an Interactive Event

Posted by Stephanie Kubas on 11/4/12 10:00 PM

Cooking competitions are all the rage on television and University of Dayton Bookstore has brought the trend to campus with their annual Iron Chef Dayton: Ramen Noodle Cook-Off!

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Last Chance for Cash Buyback Bash

Posted by Stephanie Kubas on 11/1/12 1:00 AM

November_2012_post_header.jpg

It has been prophesized for decades that the end of the Mayan Long Count calendar, which occurs on December 21, 2012, will bring about the end of the world as we know it. Popular culture encourages the belief that this may be the time when zombies or aliens try to overtake civilization. Even though experts have refuted all of these apocalyptic claims, this once-in-a-lifetime experience serves as a very marketable event for your store’s winter buyback!

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'You Choose' Buyback Incentive Election

Posted by Stephanie Kubas on 10/1/12 1:30 AM

As the country prepares for Election Day, your store is gearing up for buyback. Students’ opinions are valuable not only for democracy, but also for your store’s continued success, so let them vote on how to make buyback even better this semester!

By giving students the opportunity to elect some specifics, you can gain their loyalty as well as feedback that will help improve attendance at your buy!

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TCTC Campus Store Paints It Pink for Breast Cancer Awareness

Posted by Stephanie Kubas on 9/30/12 11:00 PM

Because National Student Day is celebrated in October, Tri-County Technical College Campus Store chooses a charity to support each year during this time. In the past, the store has collected pet food for a local animal shelter as well as diapers and wipes for a nearby non-profit organization. While trying to decide what they should do this year, Kelli Harrison, assistant manager, came across MBS’ Monthly Marketing plans.

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