We all know that college students love their social media, and Pinterest, the fastest growing social network in history, is quickly becoming their most-visited platform. One of the most commonly pinned items among the demographic is craft projects, and many students spend countless hours filling their boards with creative ideas.
The ninth-seeded Shockers kept the country on the edge of their seats this season as they advanced to the Final Four with four wins, one over top-seeded Gonzaga and one over second-seeded Ohio State. And in their first Final Four since 1965, they had the Cardinals fighting hard for a win.
Foster a connection between campus and community members by inviting local businesses to showcase locally grown or made items in a street fair outside of your store. This task may sound overwhelming, but we’ve broken it down into manageable steps and made all of the marketing materials you’ll need. Take a look:
Students are all over campus, and many college stores wish they could be too, especially during busy times like buyback. For Kennesaw State University Bookstore, that wish is now a reality; instead of waiting for students to come to them, they’re bringing the store to students with the creation of their very own Bookstore Bike.
After textbook rush, the winter months can be slow a time of year for college stores. So, Kutztown University Student Bookstore decided to create an event that would brighten students’ day and bring them into the store.
Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for new ways to cross promote their social platforms and get students excited about interacting with them.
Kevin Ault, manager of Kirkwood Community College Bookstore, may be new to the world of collegiate retail, but this buyback season, he brought some of his previous retail experience to the store with the goal of creating a buzz on campus.
Last year, Earth Day was observed by more than 1 billion people in 192 countries. This worldwide event, celebrated on April 22, inspires people to come together in an effort to reduce environmental destruction, and provide for an Earth that future generations can enjoy.
Valentine's Day is all about honoring those we care about, so many college stores took the opportunity to thank their loyal customers with fun events, interactive promotions, and even big sales. Take a look at how a few stores celebrated the occasion and the results they received:
We all know textbook rush and buyback get a bad rap with students. With this understanding, Bloomsburg University Store is continually looking for new and creative ways to change perception during these events. For example, after attending a CAMEX five years ago, the store decided to implement one of the ideas that had been suggested by a colleague; they installed a camera to broadcast a live feed of the line during rush.
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