Foreword Online

Ideas, information and industry news for collegiate retailers



Forget the First Impression, What’s Your Last-ing Impression?

Posted by Jason Smallheer on 1/24/17 5:30 AM

We’ve heard the saying, “You never get a second chance to make a first impression.” We think about it often; on the job interview or meeting a new business partner. But how do we make a lasting impression and what can get in the way? 

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Customer Service Vs. Sales. Your Customers Want to Be Sold!

Posted by Jason Smallheer on 1/10/17 5:30 AM

You walk into a retail environment and you meet one of two types of people: the customer service professional or the sales professional. Which ones work in your store? Which do you prefer? How can you have the best of both worlds?

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Turning Customers into Brand Ambassadors for Your Store

Posted by Kate Seat on 4/20/16 2:00 AM

Take a moment and visualize your typical customer.

On any given day, who would you expect to see walk through the door? Students, coming in to pick up books, supplies or a quick snack? Or, during slower times throughout the year, maybe you and your employees interact more with faculty or staff members, stopping in on their way to their offices or during a lunch break.

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