Foreword Online

Ideas, information and industry news for collegiate retailers



Jason Smallheer

About Jason Smallheer

Jason Smallheer worked for MBS from 2016 to 2017. His diverse career includes freelance work, broadcast radio and ski resort marketing. He has a passion for sharing ideas, helping businesses grow and professional development. When not expressing himself through writing, he enjoys time with his family and being outside doing anything that can result in scuffed knees and dirty clothes.

Recent articles by Jason Smallheer

Find Out Everything You Need to Know About Digital Course Materials

Posted by Jason Smallheer on 5/16/18 5:30 AM

Get a better understanding of digital content options and Open Educational Resources (OER) with two free email courses designed to be a quick, simple reference for all your digital course material needs. 

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UMBC Bookstore; 51 Years of Event Innovation

Posted by Jason Smallheer on 5/15/17 5:30 AM

The University of Maryland Baltimore County Bookstore finds new ways to engage customers. Knowing the industry is changing, and students have more options, UMBC Bookstore Director Bob Somers challenges his team to think outside the box and keep customers coming through the doors.

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WKU Store Taps University President for Voicemail Promotion

Posted by Jason Smallheer on 5/8/17 5:30 AM

Western Kentucky University President Dr. Gary Ransdell is retiring after 20 years. Frequently seen on campus interacting with students, his face and passion for his school, and his alma mater will be missed. Ransdell has supported his school's athletic teams, academic departments and held a unique element of support for his university bookstore.

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MBS Systems Training Spring Forums Hosts 19 Schools for In-depth Learning Session

Posted by Jason Smallheer on 4/27/17 5:30 AM

The MBS Systems Training Spring Forums was held at MBS Textbook Exchange in Columbia, Missouri, April 18-20. More than 30 attendees from 19 schools learned from the MBS Systems experts about Arc, inSite, security enhancements, networked with peers and discovered how to make the most of their MBS System. This year’s forums attracted guests from Rhode Island to California, Oregon, and points in between.

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The Ichabod Shop “Memes” Business; Get Adoptions In

Posted by Jason Smallheer on 4/17/17 5:30 AM

The Ichabod Shop at Washburn University in Topeka, Kansas, has found a way to make faculty aware of the deadline for course material adoptions, open the door for more conversations and be the “person” departments want to hear from daily.

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Buyback Is Where Student Savings and Success Start

Posted by Jason Smallheer on 4/13/17 5:30 AM

When Googling “the rising cost of education,” more than 63 million articles are available for our reading pleasure. We don’t have the time to comb through articles and whitepapers trying to determine the socio-economic and political root causes. Regardless, the rising costs of education can be attributed to two factors:

  1. The rising cost of tuition
  2. The rising costs of course materials
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Iowa State University Bookstore Repeats with College Materials Performance Award

Posted by Jason Smallheer on 4/10/17 5:30 AM

The Iowa State University Bookstore took home some hardware from ICBA in March, winning the Course Materials Performance Award for the second year in a row.

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'April Showers Bring May Flowers' Customer Appreciation Sale

Posted by Jason Smallheer on 4/3/17 5:30 AM

Host an April Showers Bring May Flowers customer appreciation extravaganza; your opportunity to make sales and motivate the troops as buyback approaches. With students preparing for exams and needing last minute supplies, you have an opportunity to generate a bump in sales.

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Adoptions – Communication Leads to Savings and Student Success

Posted by Jason Smallheer on 3/29/17 5:30 AM

Without proper course materials available on the first day of class the chances of student success are reduced, faculty is unable to teach a course in line with administrative goals, and student and faculty retention become a challenge.

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Arc: The New Browser-based Retail Management Suite From MBS

Posted by Jason Smallheer on 3/28/17 5:30 AM

The tasks associated with running a bookstore take you away from facing customers. Instead, you sit in front of countless web browser tabs with multiple log-ins telling you what you have on the shelf, where to send POs, managing your ledger and figuring out who to staff and when. Now there’s help.

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