Foreword Online

Ideas, information and industry news for collegiate retailers



The Resurgence of Vintage-Inspired Merchandise

Posted by Liz Schulte on 4/1/19 5:36 AM

Everything comes back in style. You have probably heard or even said this adage at some point in your life. From clothes to music to hairstyles, certain trends make their way back into the limelight time and time again. Right now, vintage fashions are experiencing a rebirth at the hands of Generation Z.

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Why Is Mobile Technology Key to Reaching Fans?

Posted by Liz Schulte on 2/13/19 6:00 AM

There is nothing quite like walking into a stadium or arena on a college game day. Energy and excitement spark against your skin as you make your way through throngs of equally excited fans to find your seats. Strangers wearing the same team colors as you are suddenly comrades ready to help cheer your college team to victory.

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How Can College Stores Meet Gen Z’s Retail Expectations?

Posted by Liz Schulte on 2/11/19 6:00 AM

College store employees know students. Every day, year in and year out, you help the next wave of academic hopefuls with all of their collegiate retail needs. For the past 20 years, the students coming in and out of your bookstore have been predominately millennials — individuals born between 1981 and 1997. As millennial students complete their education, the next generational cohort that college stores must adapt to is Generation Z.

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