Foreword Online

Ideas, information and industry news for collegiate retailers



3 Ways to Strengthen Your Campus Store with a Mobile App

Posted by Liz Schulte on 8/5/19 6:00 AM

In today’s retail world, customers have very specific expectations for service, convenience and even technology. As more traditional retailers adopt new technology and practices to improve the customer experience, consumers expect the same level of service from every store they shop with — including the campus store.

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Why Is Mobile Technology Key to Reaching Fans?

Posted by Liz Schulte on 2/13/19 6:00 AM

There is nothing quite like walking into a stadium or arena on a college game day. Energy and excitement spark against your skin as you make your way through throngs of equally excited fans to find your seats. Strangers wearing the same team colors as you are suddenly comrades ready to help cheer your college team to victory.

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Three Ways to Connect With Students

Posted by Liz Schulte on 6/25/18 5:30 AM

Text messaging, email, website, phone, mail, apps, chat, social media, advertisements, in the age of information communication shouldn’t be difficult. The many options for how we speak with one another haven’t made communication simpler. Instead, they have created a cloud of noise that is difficult to maneuver through. How can you ensure your message reaches your specific audience?

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Can Smartphones Replace Laptops?

Posted by Liz Schulte on 5/24/18 5:30 AM

Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?

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Welcome to Clips

Posted by Liz Schulte on 5/10/17 5:30 AM

There are new apps created daily. Some are better than others, but few generate the kind of excitement the iOS app “Clips” did when it was released last month. What makes it better than any other video app already on your phone? That’s what we are going to find out.

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