Creating a celebratory atmosphere around graduation can help your campus store finish the year strong. As students wrap up their academic journeys, they’re searching for last‑minute essentials and meaningful ways to commemorate the milestone. Hosting targeted graduation events not only drives foot traffic and boosts sales, but it also positions your store as a central hub for school spirit.
From targeted promotions and pop‑up events to personalized digital campaigns, graduation season presents a powerful opportunity for campus stores. By turning student nostalgia into a seamless omnichannel experience, stores can delight customers and maximize sales before summer break.
Topics: graduation, bookstore events, college stores
It is that time of year again. Seniors are getting ready to take their final tests as undergraduates. The college store has been part of their higher education experience from their first year to their last. Make sure your college store is prepared to give these students the send off they deserve.
Topics: college store stories, graduation
In an effort to increase attendance at his store’s Graduation Fair, Clint Aase, director of Bronco Bookstore at California State Polytechnic University, Pomona, began to think of new ways to advertise the event to students.
Topics: college store stories, graduation
The time for graduation and finals is near. Many seniors will be making some of their last purchases at their college store for caps, gowns and any supplies they may need to make it through their last exams. Now is the time to reach out to them so they will remain loyal customers as alumni.
Topics: social media, college store stories, graduation
After noticing a dramatic decrease in attendance at their main commencement ceremony, the University of Oregon recently decided to take another look at their traditional approach and identify room for improvement.
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