MBS Foreword

Ideas, information and industry news for collegiate retailers

Three Graduation Events to Send Off Students

Posted by Liz Schulte on 5/4/26, 10:00 AM

Creating a celebratory atmosphere around graduation can help your campus store finish the year strong. As students wrap up their academic journeys, they’re searching for last‑minute essentials and meaningful ways to commemorate the milestone. Hosting targeted graduation events not only drives foot traffic and boosts sales, but it also positions your store as a central hub for school spirit.

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Boost Graduation Sales With Omnichannel Retail Revenue

Posted by Liz Schulte on 4/27/26, 6:30 AM

From targeted promotions and popup events to personalized digital campaigns, graduation season presents a powerful opportunity for campus stores. By turning student nostalgia into a seamless omnichannel experience, stores can delight customers and maximize sales before summer break.

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