Whether customers are shopping online or in your brick-and-mortar store, a strong loyalty program can help encourage repeat visits and more frequent purchases. Today we are going to look at how you can develop a loyalty program students will love and a few ways to promote it to the campus community.
Topics: college stores, collegiate retail, loyalty program
For Wichita State University, the Shocker Store is more than a collegiate retail hub. It’s a place that fans, alumni and students associate with a sense of belonging. Director Andi Stipp fosters this reputation with a college store loyalty program called Shocker Rewards. We sat down with Ms. Stipp to talk about marketing a campus bookstore with loyalty rewards and why delighted customers are the best measure of a program’s success.
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