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Spotlight: Wichita State University Shocker Store on Successful Loyalty Programs in Collegiate Retail

Posted by Lori Reese on 3/16/20 7:00 AM

For Wichita State University, the Shocker Store is more than a collegiate retail hub. It’s a place that fans, alumni and students associate with a sense of belonging. Director Andi Stipp fosters this reputation with a college store loyalty program called Shocker Rewards. We sat down with Ms. Stipp to talk about marketing a campus bookstore with loyalty rewards and why delighted customers are the best measure of a program’s success.

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