Foreword Online

Ideas, information and industry news for collegiate retailers



How to Build Snapchat Geofilters for Your Store

Posted by Dean Asher on 8/3/16 5:00 AM

If you’re on Snapchat, have you seen a lot of geofilters popping up on people’s stories? You know, those little graphical overlays that feature an illustration of a location or event at which the photo was taken and uploaded?

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New Updates to Snapchat Make Now the Perfect Time to Use It

Posted by Dean Asher on 8/2/16 4:00 AM

Many social media and tech experts are declaring that Snapchat has grown to the point that it's officially joining the ranks of Facebook and Twitter as ubiquitous social media apps, widely used by large masses of people. That means that if your store hasn't been using Snapchat as a part of its marketing strategy, now's the perfect time to start.

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Snapchat Tricks Your Store Needs to Try

Posted by Joe Clarkin on 6/28/16 4:00 AM

There are hundreds of millions of users sharing billions of photos and videos each day on Snapchat, and the biggest demographic just so happens to be the 18-24 age bracket. For your store, that means students. If you can find a way to execute a solid Snapchat plan that those students will find engaging, you might end up with a bigger user base than ever before. In order to accomplish that goal, there are just a few things you're going to want to try out:

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June 2016: Social Scavenger Hunt

Posted by Joe Clarkin on 5/31/16 10:24 AM

Creating fun ways for students to interact with your store early on in their college experience is crucial to your long-term success. If you can establish a positive relationship from the jump, then you very well may have earned a loyal customer for the next four years, if not even further.

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If You Don't Get on Snapchat Soon, It'll Be Too Late

Posted by Joe Clarkin on 4/25/16 11:00 PM

Snapchat continues to grow more and more popular by the day, and in no demographic is it more appealing than that of college students. Just walk through your bookstore sometime today - it's a good bet that at least one of your student customers is either taking or viewing a snap on their phone. Your store, however, may not have an account yet (those of you that do: good job!), which is only doing yourself a disservice. In a couple years, it looks like not having a Snapchat account for your store will be like not having a store website here in 2016 - it's almost unthinkable. That's exactly why you want to get in on the action right now, before Snapchat becomes ubiquitous for you and your competitors alike.

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Snapchat for Business [Infographic]

Posted by Joe Clarkin on 2/22/16 10:00 PM

Nearly a third of internet-using millennials (is that redundant?) are using Snapchat. That's a huge market, and opportunity, for college stores to take advantage of in their marketing. Much like Instagram or Periscope, Snapchat is a photo- and video-based app that allows businesses to appeal to their customers in visually appealing ways. So considering that 45 percent of 18- to 24-year-olds, a.k.a. college students, are Snapchat users, any store would be remiss to not at least try Snapchat as a marketing medium. Here's an infographic from Hubspot that shows you how you can get your own Snapchat account and start using it:

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January 2016: Snappy Hour

Posted by Kate Seat on 1/1/16 4:22 PM

With 100 million daily users, Snapchat is an app that’s already found a devoted audience among millennials. What’s the appeal?

  1. Snaps only last for 10 seconds
  2. Snaps are all about the visual
  3. Snaps can only be seen by your followers

Though these only scratch the surface of what makes the app so popular, they’re a great place to start to explain how Snapchat can be an invaluable tool to increase engagement from your customers, move some merchandise and put a fresh spin on the old flash sale.

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Smart Ways to Use Snapchat for Business

Posted by Joe Clarkin on 7/13/15 11:00 PM

Using Snapchat is easy when it's just for yourself. All you have to do is snap pictures of whatever you want to share with your friends and family; you don't really have to think about it. But using it for your store is a bit trickier, even though most of your students use the platform. In this article from Hootsuite, they cover some effective ways to market your store through Snapchat. Check out the excerpt below, and read through the full article here!

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Social Media from a Teenager's Point of View

Posted by Joe Clarkin on 1/12/15 10:00 PM

Over at Medium, they've gotten a collection of opinions on social media from a member of it's most active demographic. In his article, 19 year old Andrew Watts describes each major social media network from the perspective of a teenager. Andrew covers what's cool, what's not and what new platforms should we keep an eye out for. You can find his full article here, but we've included an excerpt of Andrew's writing below.

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Using SnapChat to Target the College Demographic

Posted by admin on 4/16/14 11:00 PM

While Facebook may still lead the way in terms of most users in the 18 - 33 age range, 77% of college students use Snapchat at least once a day, according to a Sumpto poll. This creates a perfect opportunity to connect instantly with your target demographic. Because nearly half of those surveyed were willing to open a Snap from a brand that they were familiar with, they are equally eager to connect with you.

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