MBS Foreword

Ideas, information and industry news for collegiate retailers

Best Tips to Increase Campus Store Revenue in 2025

Posted by Liz Schulte on 1/27/25, 6:30 AM

With 2024 behind us and 2025 underway, let’s take a moment to look back at some of the best tips from 2024 on how to strengthen your college store’s market position.

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Simple Ways to Maximize Your Social Media Efforts

Posted by Liz Schulte on 5/13/24, 6:45 AM

How much time does your store spend on social media? With so many other things to do, it is difficult to devote a lot of time to researching ways to improve your reach and analyzing the posting data available to you. That’s why we have collected three easy tips to help you boost your social media efforts without spending extra time or resources.

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3 Fun Campus Store Events to End the Term

Posted by Liz Schulte on 4/8/24, 8:30 AM

Graduation time is quickly approaching, but how can college stores increase sales and student traffic before students return home? Most likely, your store already has its graduation events planned. However, there is time to incorporate another fun event or two before finals and students walk across the stage.

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Improve Your Store’s Social Media Engagement

Posted by Liz Schulte on 9/26/22, 6:30 AM

Social media is a very simple, cost-effective way to engage students with the bookstore. In a perfect world, you would post on your store’s social media account and all of your followers would see and remember the content you post. Better yet, they would heart the post and leave a comment, and maybe even share the information with their friends who don’t follow you. However, as we all know, that is not the reality. So, how can stores get customers to follow and interact with them on social media?

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2021-2022 College Store Social Media Marketing Guide White Paper

Posted by Liz Schulte on 7/26/21, 6:15 AM

Prepare your fall social media marketing strategy with the help of this free social media marketing guide. The downloadable guide explores:

  • The most popular social media platforms
  • Timesaving social media hacks
  • What to post on social media
  • Social media best practices
  • Five social media marketing ideas for the upcoming year
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Three Tips to Improve Your Alumni and Community Marketing

Posted by Liz Schulte on 3/17/21, 6:30 AM

The college store site is your most valuable resource for attracting alumni, parents and fans to shop from your store. However, these groups might not actively look for your store when they want to show their support for your college. So, how can you drive alumni and the extended campus community to your college store website?

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