Topics: social media, facebook, snapchat, Bookstore marketing
Major social media platforms, from Facebook to Snapchat, are looking at ways to attract business advertisers. While Facebook has been offering advertising solutions for years, Snapchat is new to the game. Both companies, however, have recently made announcements about new opportunities for businesses on their platform. Here’s what you need to know.
Topics: social media, snapchat, Bookstore marketing
After combing through the dark, dusty, digital corners of the internet, I have compiled a list of do’s and don’ts for turning your Snapchat account into a must follow for students, alumni, and faculty and staff.
Topics: social media, facebook, snapchat
“Brevity is the soul of wit,” the loquacious Polonius famously spouted in Hamlet. This statement, originally fraught with irony, has been increasingly embraced by social media. Blog-like post length wasn’t uncommon on MySpace, Facebook favors shorter statuses but didn’t limit users, Twitter cut people off at 140 characters, and now pictures and videos often speak for themselves. Image dominance is evident not only in post engagement but also in the current race to win users’ smartphone cameras.
Topics: social media, snapchat, Bookstore marketing
There is no denying that with the younger generations Snapchat is the place to be. Facebook is something their parents use. Twitter is potentially headed to the proverbial “farm” to be with MySpace. LinkedIn has never had an appeal for students. Snapchat, though, is new, fresh and incriminating content ideally disappears in ten seconds. The temporary nature that makes the platform appealing to students, makes using it for marketing a challenge — but not impossible.
Topics: retail technology, snapchat, social media marketing
Grabbing my attention, or most college students’, isn’t easy because we are bombarded with images and advertisements all day every day. However, catch my eye on Snapchat, and suddenly you have my attention — at least for 10 seconds.
Topics: social media, snapchat
If you’re on Snapchat, have you seen a lot of geofilters popping up on people’s stories? You know, those little graphical overlays that feature an illustration of a location or event at which the photo was taken and uploaded?
Topics: snapchat, MBS Monthly Marketing Plans
Creating fun ways for students to interact with your store early on in their college experience is crucial to your long-term success. If you can establish a positive relationship from the jump, then you very well may have earned a loyal customer for the next four years, if not even further.
Topics: social media, snapchat, MBS Monthly Marketing Plans
With 100 million daily users, Snapchat is an app that’s already found a devoted audience among millennials. What’s the appeal?
Though these only scratch the surface of what makes the app so popular, they’re a great place to start to explain how Snapchat can be an invaluable tool to increase engagement from your customers, move some merchandise and put a fresh spin on the old flash sale.
Topics: social media, facebook, snapchat
Students are all over social media and one of the newest avenues they’re exploring is Snap Chat, the real-time picture chatting app for iOS and Android. With the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Users set a time limit for how long recipients can view their photos, up to 10 seconds, after which it will be deleted from the recipient's device and the company's servers.
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