Foreword Online

Ideas, information and industry news for collegiate retailers



A Picture Is Worth a Thousand Words: Social Media and the Smartphone Camera

Posted by Liz Schulte on 6/14/18 5:30 AM

“Brevity is the soul of wit,” the loquacious Polonius famously spouted in Hamlet. This statement, originally fraught with irony, has been increasingly embraced by social media. Blog-like post length wasn’t uncommon on MySpace, Facebook favors shorter statuses but didn’t limit users, Twitter cut people off at 140 characters, and now pictures and videos often speak for themselves. Image dominance is evident not only in post engagement but also in the current race to win users’ smartphone cameras.

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Snap to It: Three Snapchat Marketing Ideas

Posted by Liz Schulte on 5/17/18 5:30 AM

There is no denying that with the younger generations Snapchat is the place to be. Facebook is something their parents use. Twitter is potentially headed to the proverbial “farm” to be with MySpace. LinkedIn has never had an appeal for students. Snapchat, though, is new, fresh and incriminating content ideally disappears in ten seconds. The temporary nature that makes the platform appealing to students, makes using it for marketing a challenge — but not impossible.

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Social Media Looks to Capitalize on Businesses’ Increased Digital Marketing Budgets

Posted by Liz Schulte on 10/27/17 5:30 AM

Major social media platforms, from Facebook to Snapchat, are looking at ways to attract business advertisers. While Facebook has been offering advertising solutions for years, Snapchat is new to the game. Both companies, however, have recently made announcements about new opportunities for businesses on their platform. Here’s what you need to know.

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Marketing in a Snap

Posted by Connor Wiemann on 8/4/17 5:30 AM

Grabbing my attention, or most college students’, isn’t easy because we are bombarded with images and advertisements all day every day. However, catch my eye on Snapchat, and suddenly you have my attention — at least for 10 seconds.

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Snapchat: 10 Seconds to Create a Lasting Impression

Posted by Liz Schulte on 2/7/17 5:30 AM

After combing through the dark, dusty, digital corners of the internet, I have compiled a list of do’s and don’ts for turning your Snapchat account into a must follow for students, alumni, and faculty and staff.

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How to Build Snapchat Geofilters for Your Store

Posted by Dean Asher on 8/3/16 5:00 AM

If you’re on Snapchat, have you seen a lot of geofilters popping up on people’s stories? You know, those little graphical overlays that feature an illustration of a location or event at which the photo was taken and uploaded?

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New Updates to Snapchat Make Now the Perfect Time to Use It

Posted by Dean Asher on 8/2/16 4:00 AM

Many social media and tech experts are declaring that Snapchat has grown to the point that it's officially joining the ranks of Facebook and Twitter as ubiquitous social media apps, widely used by large masses of people. That means that if your store hasn't been using Snapchat as a part of its marketing strategy, now's the perfect time to start.

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Snapchat Tricks Your Store Needs to Try

Posted by Joe Clarkin on 6/28/16 4:00 AM

There are hundreds of millions of users sharing billions of photos and videos each day on Snapchat, and the biggest demographic just so happens to be the 18-24 age bracket. For your store, that means students. If you can find a way to execute a solid Snapchat plan that those students will find engaging, you might end up with a bigger user base than ever before. In order to accomplish that goal, there are just a few things you're going to want to try out:

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June 2016: Social Scavenger Hunt

Posted by Joe Clarkin on 5/31/16 10:24 AM

Creating fun ways for students to interact with your store early on in their college experience is crucial to your long-term success. If you can establish a positive relationship from the jump, then you very well may have earned a loyal customer for the next four years, if not even further.

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If You Don't Get on Snapchat Soon, It'll Be Too Late

Posted by Joe Clarkin on 4/25/16 11:00 PM

Snapchat continues to grow more and more popular by the day, and in no demographic is it more appealing than that of college students. Just walk through your bookstore sometime today - it's a good bet that at least one of your student customers is either taking or viewing a snap on their phone. Your store, however, may not have an account yet (those of you that do: good job!), which is only doing yourself a disservice. In a couple years, it looks like not having a Snapchat account for your store will be like not having a store website here in 2016 - it's almost unthinkable. That's exactly why you want to get in on the action right now, before Snapchat becomes ubiquitous for you and your competitors alike.

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