Ideas, information and industry news for collegiate retailers

What if your college store had one more employee who devoted 10 more hours each week to developing your campus store's marketing plans and materials? What could your store accomplish? You don't have to spend more on staffing to find out. We have already laid the groundwork and all you have to do is implement it.

Since 2011, Foreword Online has developed complete (and completely free) marketing plans, covering: holiday marketing, charity and community outreach, unique events and sales, faculty relations plans, and more. Below, sorted by time, topic and audience, are the plans and resources you need to keep your store's marketing fresh from month to month.

Three members of the MBS marketing team spent last week in Boston, attending one of the biggest marketing conventions in the country, which was hosted by HubSpot (the marketing software platform that we use.) They'll each be sharing their experiences from Inbound 2015, and talking about what they learned as well as how they plan to teach us how to apply that knowledge to help our partner stores grow. We'll pick up the second installment of our three-part series with Marketing Coordinator Abraham Dyer.