When the opportunity arose, Bookstore Manager Andrew Mantz, Bismarck State College, didn’t hesitate to pursue opening a dedicated athletic store inside the new stadium. Expanding the store’s retail footprint is just the beginning of bringing new merchandise options to students and the broader community.
With a busy shopping season quickly approaching, now is a good time to start reminding students why they should check out the campus bookstore for gift giving ideas. From preparing for finals to traveling over the holiday, there’s a lot on students’ minds. The college store can offer an easy shopping solution. Today, we’re going to look at reasons students should shop in your store and ways to inspire shoppers this year.
College store marketing is a must. Finding the best marketing techniques to drive online and in-store sales requires the right system tools and insight into your customers’ buying habits. At the MBS Spring Forums System Training Event, Manager of Customer Education Wayne Jones was joined by Megan Moser, Merchandise Manager, Business & Operations, University of Pittsburgh, to discuss how the MBS system helps college stores create promotional events that inspire shoppers year-round.
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