Foreword Online

Ideas, information and industry news for collegiate retailers



3 Ways to Strengthen Your Campus Store with a Mobile App

Posted by Liz Schulte on 8/5/19 6:00 AM

In today’s retail world, customers have very specific expectations for service, convenience and even technology. As more traditional retailers adopt new technology and practices to improve the customer experience, consumers expect the same level of service from every store they shop with — including the campus store.

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Why Is the Demand for Personalized Shopping a Boon for Campus Stores?

Posted by Lori Reese on 7/10/19 6:00 AM

Campus store customers want personalized shopping. Research shows the demand for connected shopping experiences has never been higher among consumers worldwide. Unsurprisingly, millennial and Gen Z shoppers are the most likely to expect retailers to use data in ways that make their retail experience convenient and memorable. 

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How to Use Social Proof in Your College Store Marketing

Posted by Liz Schulte on 6/26/19 6:00 AM

When you are shopping, does an advertisement you saw online entice you to buy more than talking to a friend who tells you about a great sale or deal they found? Probably not. Students, like any shoppers, want to know they are getting high-quality merchandise for a fantastic price, but in the world of retail marketing, everyone claims their products are the best and that they are giving you the deal of a lifetime. Naturally, firsthand experiences are easier to trust.

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Hundreds of Free Ways to Promote Your College Store

Posted by Abraham T. Dyer on 5/23/19 3:19 PM

What if your college store had one more employee who devoted 10 more hours each week to developing your campus store's marketing plans and materials? What could your store accomplish? You don't have to spend more on staffing to find out. We have already laid the groundwork and all you have to do is implement it.

Since 2011, Foreword Online has developed complete (and completely free) marketing plans, covering: holiday marketing, charity and community outreach, unique events and sales, faculty relations plans, and more. Below, sorted by time, topic and audience, are the plans and resources you need to keep your store's marketing fresh from month to month.

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