Foreword Online

Ideas, information and industry news for collegiate retailers



Dean Asher

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

Recent articles by Dean Asher

Are Textbooks Dead? Not Even Close

Posted by Dean Asher on 11/30/16 9:09 AM

There's no denying that times have changed, but even though there are more competitors fighting for market share, the end is hardly near for college retailers. In case you needed a little assurance from your industry peers, however, we've got you covered.

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What the Increase in Distance Learning Means for Your School, and Your Brick-and-mortar Store

Posted by Dean Asher on 11/24/16 5:00 AM

An interesting new statistic is reassuring news for private higher ed institutions that saw their "inevitable downfall" being forecast a few months ago: Distance learners are on the rise at institutions nationally, and it's proving to be a major revenue stream.

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The More Things Change: How College Retail Hasn't Changed, Even When It Has

Posted by Dean Asher on 11/23/16 12:19 PM

The college retail industry has changed significantly in the last few years. With the rise in big-box online retailers and shifts in technology, everything from marketing and advertising to inventory management and the title procurement process has evolved over the past decade. But that doesn't mean everything is different.

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Untether Your Point of Service with the MBS POS on Microsoft Surface Pro

Posted by Dean Asher on 11/21/16 5:00 AM

Working at a college store requires being on the move. We understand that there are opportunities and events outside the bookstore, and our mobile POS is designed to free you from traditional retail boundaries, expanding your sales floor to wherever your customers are.

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Must-know Tips to Better Connect With Customers Via Email [White Paper]

Posted by Dean Asher on 11/15/16 5:00 AM

Email marketing is a terrific way to reach your customers. It's easy, free beyond the cost of any software you might use, and it's instant, delivering your message straight to your customers. Unfortunately, that's why everyone knows this, which is why your email is one of dozens if not hundreds your customers are receiving each day. This will help you rise above the white noise.

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3 Tips for a More Successful Buyback

Posted by Dean Asher on 11/11/16 1:27 PM

Your campus buyback also isn't your students' only option anymore. Peer-to-peer sales have become increasingly more common through Amazon, Craigslist or even among one another on campus. To ensure you're getting the traffic you need to have the lower-cost, used options students seek first, you need to make sure your buys are as successful as possible. Here's how stores are doing it nationwide:

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Submit Your Rental Lists Beginning Nov. 21

Posted by Dean Asher on 11/10/16 5:00 AM

Later this month, you'll be able to ensure you can offer the most cost savings and format options available to your students.

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Thinking Outside the Walls: 3 Tips to Select the Right Mobile POS for Your Store

Posted by Dean Asher on 11/9/16 12:00 PM

Your store doesn't have to end at your four walls. To remain more competitive, increase brand awareness and boost your customer base, you need to be mobile.

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LLCC Bookstore Offers Locker Rental to Students

Posted by Dean Asher on 11/7/16 5:00 AM

Elementary and middle school parents are likely already familiar with the studies linking excessive backpack weight to back pain and other health problems in their students. In an effort to literally take the load off its students' shoulders, Lincoln Land Community College Bookstore is offering an inexpensive, safe place to store heavy textbooks and other supplies right on campus.

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When the Writing's on the Wall: How to Tell If Your Wholesaler's Working Out for You [Quiz]

Posted by Dean Asher on 11/2/16 9:15 AM

Your wholesale partnership is one of the most important business relationships your store cultivates, so it's important to review it on occasion and make sure it's not one-sided.

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