Foreword Online

Ideas, information and industry news for collegiate retailers



The Amazon Effect on Your Store

Posted by Liz Schulte on 12/21/17 5:30 AM

Everyone is talking about it. The “Amazon Effect” is scattered across retail news. The most recent companies to feel the impact are Ralph Lauren and J. Crew, but large department stores like Macy’s have been feeling the effect for a while. When Amazon has the seeming ability to line up these large corporations, regardless of what they sell, and systematically watch them fall, what hope does any brick-and-mortar store have?

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Can Smartphones Replace Laptops?

Posted by Liz Schulte on 6/28/17 5:30 AM

Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?

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eCommerce Boosts Sales; 11 Misconceptions Holding You Back

Posted by Dean Asher on 1/19/17 5:30 AM

With the rush season in full swing, it’s time to consider some areas of opportunity for your store. With a majority of college-age consumers using mobile devices to shop for deals, how are you using your eCommerce solution to garner your students’ interests and improve your sell-through online? If you haven’t implemented an eCommerce platform, now’s the time.

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inSite's Best Kept Secret: The Power of Price Comparison

Posted by Dean Asher on 10/10/16 5:00 AM

College-age shoppers are price conscious. And we mean really price conscious.

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Pennsylvania College of Technology Students Give Store Site Fresher Look, More Function

Posted by Dean Asher on 8/29/16 5:00 AM

No matter the size of the school or the store, your students provide valuable insight into what you can tweak or change to be more appealing to your customers.

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Why Omnichannel Is Now Do or Die in Today's Market

Posted by Dean Asher on 8/11/16 3:30 AM

Are you an omnichannel store? A really, truly omnichannel store? If not, experts say utilizing an omnichannel solution at your store is no longer a matter of "should we?" and more a matter of "how soon can we?"

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August 2016: Promote Your Website Off-line

Posted by Dean Asher on 8/1/16 5:00 AM

"If you build it, [they] will come."

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Eight Ways to Prep Your eCommerce Store for the New Term

Posted by Dean Asher on 7/20/16 10:00 AM

Rush is upon us. You’re making sure inventory is accounted for, stocking shelves, scheduling employees for peak hours and putting out the best and brightest new items on prominent display. It’s usually hectic and stressful, but you have your method down to make things roll as smoothly as possible.

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Deadly Digital Marketing Myths You Might Believe

Posted by Dean Asher on 7/7/16 4:00 AM

Promoting your store has changed immeasurably in just a few decades. In fact, thanks to rapid shifts in search engine analytics, social media functionality and technology in general, it's changing in one way or another from month to month. With that in mind, it can be easy to misunderstand how your customers are finding and interacting with your store online. Thankfully, Hubspot recently shared a list of common marketing myths that can be costing your store in sales and success.

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Why Delivery Is So Important For Your Store

Posted by Dean Asher on 6/30/16 8:15 AM

It's an omnichannel world, and your store's  boundaries no longer end at the door. If you want to be as successful as possible and optimize all of your avenues for sales to your customers, you need a strong eCommerce solution. But that goes beyond user interface and real-time inventory updates: it includes delivery. A recent study found that 66% of online shoppers believe delivery experience is critically important, and failing to meet their expectations could cause them to shop elsewhere. Learn more in this excerpt from Retail Customer Experience: 

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