Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?
Topics: mobile technology, Bookstore marketing, eCommerce
Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?
Topics: brick and mortar stores, eCommerce
One-time retail juggernauts Macys and Sears shut down hundreds of stores. The eCommerce force-from-beyond, Amazon, bought Whole Foods and introduced its first checkout-free convenience store, Amazon Go. 2017 was undoubtedly one of retail’s craziest years on record. What does that mean for 2018?
Topics: eCommerce, brick and mortar stores, online bookstore
Everyone is talking about it. The “Amazon Effect” is scattered across retail news. The most recent companies to feel the impact are Ralph Lauren and J. Crew, but large department stores like Macy’s have been feeling the effect for a while. When Amazon has the seeming ability to line up these large corporations, regardless of what they sell, and systematically watch them fall, what hope does any brick-and-mortar store have?
Topics: MBS Systems inSite, eCommerce, sales strategies
With the rush season in full swing, it’s time to consider some areas of opportunity for your store. With a majority of college-age consumers using mobile devices to shop for deals, how are you using your eCommerce solution to garner your students’ interests and improve your sell-through online? If you haven’t implemented an eCommerce platform, now’s the time.
Topics: retail technology, price comparison, eCommerce
College-age shoppers are price conscious. And we mean really price conscious.
No matter the size of the school or the store, your students provide valuable insight into what you can tweak or change to be more appealing to your customers.
Topics: omnichannel, eCommerce
Are you an omnichannel store? A really, truly omnichannel store? If not, experts say utilizing an omnichannel solution at your store is no longer a matter of "should we?" and more a matter of "how soon can we?"
"If you build it, [they] will come."
Topics: eCommerce
Rush is upon us. You’re making sure inventory is accounted for, stocking shelves, scheduling employees for peak hours and putting out the best and brightest new items on prominent display. It’s usually hectic and stressful, but you have your method down to make things roll as smoothly as possible.
Topics: Marketing to Students, eCommerce
Promoting your store has changed immeasurably in just a few decades. In fact, thanks to rapid shifts in search engine analytics, social media functionality and technology in general, it's changing in one way or another from month to month. With that in mind, it can be easy to misunderstand how your customers are finding and interacting with your store online. Thankfully, Hubspot recently shared a list of common marketing myths that can be costing your store in sales and success.
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