Ideas, information and industry news for collegiate retailers

Data-driven decisions are important in the course material landscape. Data helps campus stores explain their business to administrators and enables you to explain how key school initiatives like affordability, digital, and inclusive access change the college store landscape. When preparing for these conversations, one key metric that can help campus stores shape strategy and strengthen campus partnerships is calculating your store’s digital sales mix.

MBS Field Marketing Territory Manager Cathy Slane had the honor of presenting a session at the CACS 2021 Course Materials Virtual Summit. In her presentation, How Course Material Distribution Is Changing, she covered how bookstores adapted distribution methods during 2020 and the growing demand for digital course materials. Today, we will take a brief look at how college stores can help improve digital accessibility.