Recently, MBS Field Marketing Territory Manager Beth Gallagher had the opportunity to sit down with UC Davis Stores’ Aaron Ochoa, Director, and Jason Lorgan, Executive Director of Campus Recreation, Student Unions and Stores, to discuss college bookstore industry trends and how their stores work to elevate student experience. So today, we bring you our first MBS Foreword Online podcast, Campus Store Conversations.
Student employees can be a great resource for campus retail. They bring new energy into the store and provide helpful insight about their likes and dislikes. However, how does this latest generation of student workers differ from previous generations?
Fantastic customer service has the power to set your store apart from the competition. Regardless of store size, the time and care you take with your customers will strengthen your position in the campus community and demonstrate the service you provide. But what does great customer service mean in today’s collegiate retail environment?
Campus bookstores are always coming up with creative ways to reach nontraditional students. Kansas City Kansas Community College found a way to engage nontraditional students and even some faculty members and staff with on-campus games of Dungeons & Dragons. We recently spoke with Chris Guthrie, operations assistant at KCKCC, about his success and how he tapped into the community’s sense of adventure.
Contact our editorial team to set up an interview or to contribute a guest post.
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