Foreword Online

Ideas, information and industry news for collegiate retailers



The Ichabod Shop “Memes” Business; Get Adoptions In

Posted by Jason Smallheer on 4/17/17 5:30 AM

The Ichabod Shop at Washburn University in Topeka, Kansas, has found a way to make faculty aware of the deadline for course material adoptions, open the door for more conversations and be the “person” departments want to hear from daily.

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Wartburg College Plays Games at Knight; Building a Community

Posted by Jason Smallheer on 1/23/17 5:30 AM

With the course materials industry ever-changing and recognizing a segment of her business was no longer profitable, Wartburg Store Manager and Textbook Services Director Janet Huebner saw an opportunity; replacing her trade books section with … board games.

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Luther College Book Shop Goes Nutty; Doubles Sales

Posted by Jason Smallheer on 1/16/17 5:30 AM

Luther College in Decorah, Iowa, boasts an enrollment of just under 2,400 and no official school mascot. Deanna Casterton, Director of Luther College Book Shop, sought to change the status quo by creating and naming a mascot for her store with the Nutty Election Day Celebration.

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What Does Your Customer Experience Say about You?

Posted by Jason Smallheer on 12/20/16 5:30 AM

A customer comes into your store and they always leave with a something: a product, a service and always a story. Stories are told everyday–from tales about traffic, lunch or the experience in your store. Look around. What story will your customers tell about you?

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OBU Campus Store Expands Retail Operation by Outsourcing Textbooks

Posted by Kate Seat on 12/19/16 7:00 AM

In the year since Ouachita Baptist University transitioned to an online bookstore for their course materials, Store Director Beverly Dickerson says their campus location has had increased revenue and anticipates more growth to come.

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Fresno State Kennel Bookstore Shares Secret to $100k Holiday Sale

Posted by Jason Smallheer on 12/12/16 5:30 AM

For 38 years, the Fresno State Kennel Bookstore has had lines outside the store the week after Black Friday full of students and community members anxious to grab holiday deals. The secret to the success of the annual Holiday Open House lies in heritage and an innovative approach to connecting with faculty.

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Greatest Hits of 2016: A Look Back at Foreword Online's Best Posts

Posted by Dean Asher on 12/7/16 5:00 AM

News about upcoming services to college bookstores. Fond farewells to longtime industry leaders. Stories from other collegiate retailers increasing rentals and on-time faculty adoptions in an increasingly competitive business. Monthly marketing plans to better promote your store.

We've published some great content in 2016 if we say so ourselves, and based on our viewership statistics, it seems you agree. In case you missed them the first time — or just want to read them all again — here's a list of our most viewed and shared store stories, Monthly Marketing Plans and other articles from 2016. 

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North Central University Simplifies Fulfillment, Saves Students Time

Posted by Dean Asher on 12/5/16 5:00 AM

When North Central University's longtime bookstore manager took a job elsewhere, the school took the opportunity to re-evaluate its store and how it served students' course material needs. The Christian co-ed Minnesota residential college found that its 1,300 students were facing some challenges, including long waits and an inefficient process within their on-campus bookstore.

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New Duck Store Joins the Flock in $95M Facility

Posted by Kate Seat on 11/14/16 7:01 AM

With seven locations in town, including four on or next to campus, The Duck Store has been a vital part of the University of Oregon campus and the Eugene community since 1920.

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LLCC Bookstore Offers Locker Rental to Students

Posted by Dean Asher on 11/7/16 5:00 AM

Elementary and middle school parents are likely already familiar with the studies linking excessive backpack weight to back pain and other health problems in their students. In an effort to literally take the load off its students' shoulders, Lincoln Land Community College Bookstore is offering an inexpensive, safe place to store heavy textbooks and other supplies right on campus.

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