Your course materials partner should offer the total package.
Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and how do they affect the college store?
“There’s always that stigma of the bookstore trying to gouge the student,” said Aztec Shops’ Campus Stores Division Director Kathy Brown. Establishing customer trust has been key to the San Diego State University college store’s success.
The retail layoffs started last year, as business journals projected job losses on a scale not seen since 2010. Then, in January, Macy’s and Sears announced hundreds of stores would be shutting down. Even Wal-Mart has shown it’s not immune. The retail behemoth announced in the same month it would cut roughly 1,000 jobs.
Traditionally in business, cybersecurity is something that happens in the background and with the hope the customer never notices it is there. The steps a company or institution takes to protect those who use their sites have been hidden from plain view. However, the ongoing publicity surrounding high-profile security breaches have made consumers want reassurance that their information will be secure with your business.
Finding ways to improve your store’s customer service is a matter of survival. Customer experience is a trendy buzzword in retail: it is a critical shift in perspective. Young consumers are abandoning brand loyalty, letting their individual experiences direct where they will spend their time and money. That decision comes down to their experience with your store, whether in-person or online.
A customer comes into your store and they always leave with a something: a product, a service and always a story. Stories are told everyday–from tales about traffic, lunch or the experience in your store. Look around. What story will your customers tell about you?