Foreword Online

Ideas, information and industry news for collegiate retailers



Stephanie Kubas

About Stephanie Kubas

Stephanie was our former MBS Marketing Communications Manager. She helped Foreword Online evolve from simple reposts from other industry-related sites, to original content sourced directly from our college stores. Although she no longer writes for Foreword Online, it still holds a special place in her heart.

Recent articles by Stephanie Kubas

University of Minnesota Bookstores Grows Loyalty with Annual Rose Sale

Posted by Stephanie Kubas on 2/16/14 10:00 PM

Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager.

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Winning Over Faculty for Successful Textbook Adoption

Posted by Stephanie Kubas on 2/1/14 4:30 AM

Build even better faculty relations

Educate

Adoptions may seem like a simple task to your store, but for a faculty member who spends their time focused on classwork and grading, that may not be the case. The best way to help them understand the importance of their course material decisions is to explain it in a way that they can understand. That’s easier said than done, however, when you have a full to-do list. So we’re here to help with several new flyers you can use to spread the word about the significance of early adoptions, the choosing of low-cost course materials and the promoting of the campus bookstore as a viable shopping option to students. Many of them are customizable, so you can add in personalized instructions based on your store’s process! Download them now to see for yourself!

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University Store Offers Convenient Rental Return Drop Off

Posted by Stephanie Kubas on 1/12/14 10:00 PM

We all know that price is essential to winning student business. And, convenience is the key to keeping it. In order to gain continued sales from any customer, you have to ensure that your store’s processes are simple and seamless for both your staff and your students; which is exactly why Stacy Elofir, director of University Store at Towson University, decided to create an after-hours drop off option for rental returns.

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VandalStore Promotes Price Comparison

Posted by Stephanie Kubas on 1/6/14 10:00 PM

602137_10151804830930168_1072492424_nAccording to a survey by OnCampus Research (2012), 48% of students buy books from sources other than the college store. One of the ways many stores are combating this growing issue is with transparency through a price comparison program. However, this service is only effective if students are aware of it and understand how to use it.

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Groundhog Day Activities to Engage Students

Posted by Stephanie Kubas on 1/1/14 4:30 AM

After a long winter break, it can seem like spring break is years away to students. A quirky Groundhog Day promotion is the perfect way to break up the monotony of studying and classes. We’ve created four unique ways to engage your students in-store and on social media. Choose the one that best fits your needs or combine them for extra fun!

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Titan Shops Increases Early Rental Return by 20%

Posted by Stephanie Kubas on 12/10/13 10:00 PM

The end of the term is always a hectic time for college stores. Last semester, Titan Shops attempted to change that with a promotion that got rental books back in their hands earlier. Their simple, yet effective approach allowed them to ultimately streamline the return process and reduce the stress on their staff.

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the Price is Right at Textbook Rush

Posted by Stephanie Kubas on 12/2/13 4:30 AM

Sometimes, showing is better than telling. When it comes to convincing students you have better deals than online retailers and the store down the street, that’s definitely the case. This month’s Marketing Plan is designed to make educating students on all that you have to offer both interactive and informal. By hosting this fun event throughout textbook rush, you’ll not only lighten the mood during a stressful time, but also have an easy opportunity to show students your prices aren’t so bad. Check it out!

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Bring Students in the Store with Holiday Events

Posted by Stephanie Kubas on 11/1/13 4:00 AM

The “Black Friday” of collegiate retail typically occurs during the back-to-school season. But, who says your store can’t make a killing during the holiday season, too? Because your target audience is all about convenience, your store has a big opportunity to gain their gift sales. We’ve created four unique promotions that will bring your customers to your store during the most wonderful time of the year and ensure you unwrap more revenue this holiday season. Pick and choose which will work best for your store!

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Celebrate Movember with an In-Store Facial Hair Contest

Posted by Stephanie Kubas on 10/1/13 4:00 AM

Movember is the month formerly known as November, where men and women across the globe join together to raise awareness and funds for men’s health issues – specifically prostate and testicular cancer initiatives. This social movement is responsible for the sprouting of millions of mustaches on men’s faces around the world. Now, your store can join the fight by supporting the cause as well as those students, faculty and community members who are participating. We’ve come up with an event, several activities and all the marketing materials you’ll need to promote this important initiative at your store. Take a look:

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Flashback to the Freshest Decade with 90's Night

Posted by Stephanie Kubas on 9/2/13 4:00 AM

Most of your customers were born in the 90’s, so bring them back to their childhood with a fun flashback event! 90’s Night is the perfect opportunity to bring students into the store and show them that you’re here for much more than just textbooks and school supplies; you’re a destination for interactive events, too! We’ve come up with tons of activities you can host throughout the week or on a designated date – the choice is yours! Take a look:

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