Foreword Online

Ideas, information and industry news for collegiate retailers



The Return on Rental

Posted by Liz Schulte on 8/20/18 5:30 AM

A growing number of students are choosing not to purchase their course materials because of the cost associated with them. The practice causes the problems one would expect: more student stress as their grades take a hit, teacher frustration at students not being prepared and a lot of finger-pointing from everyone. The students blame the bookstore and the school. The bookstore could have had better prices on inventory if the faculty had their adoptions in on time. The faculty, in turn, are unaware of how their role can impact the cost to the student. Few people outside of the college store understand the whole process beginning to end — but everyone has an opinion. People want more cost-savings options. After new, used and digital course materials, what’s left? Rental.

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UCM University Store Wins New Student Hearts With Orientation

Posted by Lori Reese on 7/17/17 5:30 AM

If there’s one thing UCM University Store Director Charlie Rutt knows it’s that families new to the course materials world need guidance. Many students start school without awareness of the cost of textbooks. Rutt said that, unless families are warned, they will feel deceived when they discover how much they have to spend at the college store. It’s like being invited to a free dinner only to find out you have to pay when the check comes.

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May the 4th Be With KSU Bookstore

Posted by Dean Asher on 6/5/17 5:30 AM

Since "A New Hope" premiered in 1977, the Star Wars franchise has been one of the most successful and beloved media franchises in the world. In fact, the unofficial holiday "Star Wars Day" is celebrated by fans on May 4 — a pun off of the phrase "May the Force be with you."

It gave University Stores at Kennesaw State University something to celebrate as well. The store took the concept and ran with it for the week of May 2-6, offering a sale for 25% off Star Wars merchandise, and using a Star Wars theme to spruce up its display windows and advertise its rental returns.

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December 2016: Win FREE Textbooks for a Term

Posted by Jason Smallheer on 12/1/16 3:45 PM

“Win free textbooks for a term!” This type of message will have a line outside your door because the prize has a high perceived value.

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Submit Your Rental Lists Beginning Nov. 21

Posted by Dean Asher on 11/10/16 5:00 AM

Later this month, you'll be able to ensure you can offer the most cost savings and format options available to your students.

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Trends in Textbook Rental [Infographic]

Posted by Dean Asher on 9/1/15 11:50 AM

More and more students want rental these days. So why is that, and where do they get their rental books from? We answer these questions and more in this infographic that covers the most noteworthy trends in the rental industry.

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U of Toronto Press Reaches Nearly 100 Percent of Market Share

Posted by Joe Clarkin on 8/24/15 12:00 AM

Deciding to offer rental seemed like a no-brainer for Chad Saunders, University of Toronto Press' Vice President of Retail.

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Show 'em Why to Buy at the Bookstore

Posted by Kate Seat on 4/7/15 11:00 PM

You go out of your way to make sure that you give your customers a wide range of affordable merchandise — including providing a variety of ways to buy the course materials they need.

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5 Reasons Why Rental Is Crucial in 2015

Posted by Kate Seat on 2/17/15 10:00 PM

Rental has shaken up the textbook industry over the last five years, and the staying power of this trend indicates that it isn't going to lose traction any time soon. If your store doesn’t currently offer rentals, now is the time to seriously consider it.

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A Head of Lettuce and a College Kiosk

Posted by Rob Heller on 11/19/14 10:00 PM

Check out the latest post from the blog of MBS Wholesale Rep Rob Heller:

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