Foreword Online

Ideas, information and industry news for collegiate retailers



T.A. Nathan

About T.A. Nathan

T.A. Nathan is a writer, podcast producer and US Army veteran with a background in digital storytelling, SEO and Marketing.

Recent articles by T.A. Nathan

Squash Confusing Rental Problems with This Checklist

Posted by T.A. Nathan on 9/18/19 8:00 AM

Textbook rentals are a key part of the modern campus store, but they can get confusing. From mismatched terms to titles not scanning, rental issues can slow down sales and throw a wrench in your productivity. As an MBS POS customer we want to make sure your workflow is quick and efficient. We designed a checklist to guide you through the most common rental issues, saving you time and headaches.

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Optimize Campus Store Daily Workflow with MBS POS in 5 Easy Steps

Posted by T.A. Nathan on 9/4/19 6:53 AM

Imagine your campus store is a perfectly functional body. Your Point of Sale (POS) system is the legs of this body. When processes slow down at the POS register, the rest of the store slows with it. Sales don’t come in as swiftly, customers become restless and stress builds. The last thing you need is for your legs to stop running in the daily workflow of a campus store.

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How Gen Z Is Making Marketing Easier and Cheaper

Posted by T.A. Nathan on 9/3/19 8:10 AM

Generation Z was birthed in the infinite space of the internet and its interconnected networks of communication. With buying decisions, they have access to every review, rating and criticism of a business at their fingertips. They also have access to a wider breadth of retail choices. Your marketing has about eight seconds to win Gen Z’s attention – don’t waste it.

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