Foreword Online

Ideas, information and industry news for collegiate retailers



How Gen Z Is Making Marketing Easier and Cheaper

Posted by T.A. Nathan on 9/3/19 8:10 AM

Generation Z was birthed in the infinite space of the internet and its interconnected networks of communication. With buying decisions, they have access to every review, rating and criticism of a business at their fingertips. They also have access to a wider breadth of retail choices. Your marketing has about eight seconds to win Gen Z’s attention – don’t waste it.

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The Duck Store on Faculty Communication: It's "100% About Students"

Posted by Alex Lyons on 7/24/19 8:00 AM
Alex Lyons

About Alex Lyons

Alex Lyons is Chief Information Officer for the Duck Store, which has served the University of Oregon students in Eugene for nearly a century. Alex has been with the Duck Store since 2001. She is responsible for managing Development & Data Analytics, Online Commerce Operations, Information Technology, and the Text Book/Academic Services teams.

When you’re planning how you’ll reach faculty, it’s essential to start with a question: What do faculty really need to know?

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Spotlight: How GVSU Maximizes Summer Sales

Posted by Lori Reese on 7/22/19 7:00 AM

For GVSU Laker Store, maximizing summer sales starts with strategy. The managers don’t waste resources trying to lure non-students onto campus. Instead, they target online sales, tour groups and newcomers visiting for orientation. Like other colleges, Grand Valley State University in Allendale, Michigan, quiets down after graduation in May. But that doesn’t stop the Laker Store from driving business with creative promotions throughout the summer months, according to the school’s Auxiliary Services Marketing Manager, Liza Guikema. Recently, Foreword Online sat down with Guikema to find out how the Laker Store succeeds with summertime efforts.

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OSU’s University Store Nurtures Lasting Student Relationships With Outstanding Tech Service

Posted by Lori Reese on 7/15/19 8:00 AM

Oklahoma State University's University Store has a smart approach to fostering student loyalty: an expert technology department, OrangeTech, with free services like repair and 3D printing. Any student in need of computer repair or assistance can find a tech-savvy associate on hand. For 3D printing, customers pay a minimal charge for materials but nothing for the processing and expertise. OrangeTech’s services give University Store an edge over off-campus retailers — and inspire customer allegiance.

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Why Is the Demand for Personalized Shopping a Boon for Campus Stores?

Posted by Lori Reese on 7/10/19 6:00 AM

Campus store customers want personalized shopping. Research shows the demand for connected shopping experiences has never been higher among consumers worldwide. Unsurprisingly, millennial and Gen Z shoppers are the most likely to expect retailers to use data in ways that make their retail experience convenient and memorable. 

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How College Stores Can Help Gen Z Change the World

Posted by Lori Reese on 7/3/19 6:00 AM

As a campus store professional, you’ve probably noticed a defining characteristic of Gen Z students: They care about the world. These young people are tuned into what’s happening, and they want to make a difference. One way campus stores can foster that drive is to draw on your connection with the larger community. Become a hub that introduces students to local volunteer opportunities.

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