Foreword Online

Ideas, information and industry news for collegiate retailers



OSU’s University Store Nurtures Lasting Student Relationships With Outstanding Tech Service

Posted by Lori Reese on 7/15/19 8:00 AM

Oklahoma State University's University Store has a smart approach to fostering student loyalty: an expert technology department, OrangeTech, with free services like repair and 3D printing. Any student in need of computer repair or assistance can find a tech-savvy associate on hand. For 3D printing, customers pay a minimal charge for materials but nothing for the processing and expertise. OrangeTech’s services give University Store an edge over off-campus retailers — and inspire customer allegiance.

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Why Is the Demand for Personalized Shopping a Boon for Campus Stores?

Posted by Lori Reese on 7/10/19 6:00 AM

Campus store customers want personalized shopping. Research shows the demand for connected shopping experiences has never been higher among consumers worldwide. Unsurprisingly, millennial and Gen Z shoppers are the most likely to expect retailers to use data in ways that make their retail experience convenient and memorable. 

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How College Stores Can Help Gen Z Change the World

Posted by Lori Reese on 7/3/19 6:00 AM

As a campus store professional, you’ve probably noticed a defining characteristic of Gen Z students: They care about the world. These young people are tuned into what’s happening, and they want to make a difference. One way campus stores can foster that drive is to draw on your connection with the larger community. Become a hub that introduces students to local volunteer opportunities.

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