Foreword Online

Ideas, information and industry news for collegiate retailers



Survey Results: A Snapshot of Campus Store Goals and Challenges

Posted by Lori Reese on 1/16/20 7:00 AM

In preparation for the Independent College Bookstore Association (ICBA) 2020 conference, MBS sent out a survey to campus store members asking what they’d like to learn at this year’s conference. The result: a fascinating summary of the challenges and goals of collegiate retail professionals nationwide. Here’s a snapshot of the data.

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The UCLA Store’s Web Returns and Social Media Boosts Student Engagement

Posted by Liz Schulte on 1/13/20 6:00 AM

It is harder than ever to get and keep students’ attention. A fresh inventory selection with pop-up stores and consignment merchandise helps, but savvy stores like the UCLA Store also incorporates marketing and additional services that bring a steady stream of campus and community foot traffic.

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An MBS Partnership Serves the Entire Navarro Community

Posted by Lori Reese on 1/7/20 7:00 AM

Navarro College Bookstore Director, Terri Mitchell, has a saying that reflects her commitment to students: “When you invest in students, you’re investing in the future.”

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University of Arizona BookStores Boost College Revenue Sources With Social Media

Posted by Liz Schulte on 11/18/19 6:00 AM

The University of Arizona BookStores has cracked the code for converting social media engagement into store sales. Social media has tremendous potential to raise campus awareness and interest in store events and services. How can that potential be translated into a revenue generating idea for college stores?

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Create a Finals Oasis in Your Campus Store

Posted by Lori Reese on 10/30/19 8:00 AM

You don’t need an advanced degree in psychology to find ways your campus store can boost college student wellness during finals. Even a short time in a calming environment can help many students navigate academic challenges at the end of the term. Here’s how you can transform a portion of your campus store into a hub that invites students to take a much-needed break.

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The UCLA Store Increases Foot Traffic with Revenue Generating Ideas

Posted by Liz Schulte on 10/21/19 6:00 AM

Campus stores look beyond the traditional retail model to find ways to continuously drive customer traffic. As education, course materials and collegiate retail evolve, many stores seek new opportunities to bring in additional top line revenue and strengthen campus relationships. The UCLA Store maximizes its eCommerce and social media efforts, hosts a variety of events throughout the year, and creates new opportunities to better serve the campus community.

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How a Strong Adoptions Process Gives a Campus Store the Competitive Edge

Posted by Lisa Gray on 9/30/19 8:00 AM

For campus stores that sell textbooks, the adoption process is fundamental to business health. Several years ago, Salisbury University Bookstore made changes to its adoption process that have brought excellent results for us and made it easier for students to reduce the total cost of college. In the process, we’ve learned some things that other stores may find useful.

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How Gen Z Is Making Marketing Easier and Cheaper

Posted by T.A. Nathan on 9/3/19 8:10 AM

Generation Z was birthed in the infinite space of the internet and its interconnected networks of communication. With buying decisions, they have access to every review, rating and criticism of a business at their fingertips. They also have access to a wider breadth of retail choices. Your marketing has about eight seconds to win Gen Z’s attention – don’t waste it.

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The Duck Store on Faculty Communication: It's "100% About Students"

Posted by Alex Lyons on 7/24/19 8:00 AM

When you’re planning how you’ll reach faculty, it’s essential to start with a question: What do faculty really need to know?

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Spotlight: How GVSU Maximizes Summer Sales

Posted by Lori Reese on 7/22/19 7:00 AM

For GVSU Laker Store, maximizing summer sales starts with strategy. The managers don’t waste resources trying to lure non-students onto campus. Instead, they target online sales, tour groups and newcomers visiting for orientation. Like other colleges, Grand Valley State University in Allendale, Michigan, quiets down after graduation in May. But that doesn’t stop the Laker Store from driving business with creative promotions throughout the summer months, according to the school’s Auxiliary Services Marketing Manager, Liza Guikema. Recently, Foreword Online sat down with Guikema to find out how the Laker Store succeeds with summertime efforts.

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