Nowadays, competition in the textbook industry is steep. That’s why University Store at Murray State University wanted to find a way to both increase their textbook purchases and reward those who were shopping with them. So, in the fall of 2011, the store decided to offer an incentive to those students who took advantage of their prepackage program.
With the cost of textbooks rising, Forty-Niner Shops’ at California State University – Long Beach decided that they wanted to do even more to help ease the burden on students. Beginning in 2009, the store created a new event, Bowling for Books, to generate additional textbook scholarships for their students. The fundraiser was the idea of the store’s general manager Don Penrod, who had been a part of a similar event at St. Louis Community College four years prior.
No advertising is required for you to host a ‘secret sale’ for all your loyal social media followers. Simply designate a slow-traffic time period to provide a specific discount, and then post it to your Facebook or Twitter account. You can make it more fun by requiring a specific action that your fans and followers must complete in-store to take advantage of your promotion. Try posting a password, providing a printable coupon or asking those students to mention Facebook or Twitter during their transaction.
Boosting your Facebook fan count is usually no easy task. But, with our newest Marketing Plan, you can watch the numbers climb while you sit back and relax!
There are lots of events that bring large amounts of people to your campus. But, how do you direct that traffic to your store? For Morehead State University Bookstore, the answer to that question is fashion!
Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin - Madison created a fun way to connect with them during their first weeks on campus.
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