Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for new ways to cross promote their social platforms and get students excited about interacting with them.
Kevin Ault, manager of Kirkwood Community College Bookstore, may be new to the world of collegiate retail, but this buyback season, he brought some of his previous retail experience to the store with the goal of creating a buzz on campus.
Valentine's Day is all about honoring those we care about, so many college stores took the opportunity to thank their loyal customers with fun events, interactive promotions, and even big sales. Take a look at how a few stores celebrated the occasion and the results they received:
The Skidmore Shop is one store that knows how to connect with college students. Their array of social programming includes everything from a weekly Farmer’s Market to local restaurants who let students sample a big tasting menu at the store. One event that the store is known for, however, is Newfie Night.
Between the holidays, a once-in-a-century kind of date, buyback, and even the end of the world predictions, December 2012 offered lots of opportunities for creative events in college stores! Take a look as a few discuss how they promoted these exciting occurrences and the engagement they were able to create with students as a result!
Cooking competitions are all the rage on television and University of Dayton Bookstore has brought the trend to campus with their annual Iron Chef Dayton: Ramen Noodle Cook-Off!
Every four years, the summer Olympic Games take place, bringing together athletes and spectators from all over the world. In the same spirit, cultivate new relationships with students by hosting your own Bookstore Games!
Loyal customers are the foundation of any strong retail operation. So, it’s important that stores show appreciation for their continued business. In an effort to do just that, University Book Store at University of Washington has hosted their Campus Thank You Celebration for the past 9 years.
Because their store is one of five in the industry that carries Bare Minerals products, Black Hills State University Bookstore wanted to advertise the new line to their customers. Using a targeted marketing approach, they decided to focus the promotion around their female students.
Nowadays, competition in the textbook industry is steep. That’s why University Store at Murray State University wanted to find a way to both increase their textbook purchases and reward those who were shopping with them. So, in the fall of 2011, the store decided to offer an incentive to those students who took advantage of their prepackage program.
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