With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.
Nowadays, competition in the textbook industry is steep. That’s why University Store at Murray State University wanted to find a way to both increase their textbook purchases and reward those who were shopping with them. So, in the fall of 2011, the store decided to offer an incentive to those students who took advantage of their prepackage program.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
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