Topics: social media, Bookstore marketing, YouTube
YouTube is huge. As a platform, it has the potential for enormous reach and is one of the most intimidating areas of social media. Videos have a permanency that other platforms lack. The production value of the most popular videos keeps getting better and people want to see regular content. YouTube, as a marketing platform, isn’t for everyone. It requires a level of energy and comfort with the camera that cannot be manufactured. For those who can truly embrace it, it is a game changer.
Topics: mobile POS, Bookstore marketing, digital shelf tags
Esther Rosner, MBS territory manager, began working for the company when it was located at the Paris Road location in Columbia, Missouri. Through the years, she has watched MBS grow and the book industry change. We sat down with Esther at the annual sales force meeting to hear about the evolution of the textbook industry and how stores continue to adapt to the industry changes.
Need a map? Music? Guided meditation? A budget? To know which bar around you is offering the cheapest drinks? There’s an app for that. Phones have become the unnatural extension of our arms for a good reason: there is a world of information within our grasp. There is an app for almost everything imaginable, but which apps can help a college student manage their busy lives?
The intricacies of social media can make even the most stalwart of fans sigh. There is an art to figuring out how to craft a social media post that will sound genuine, yet still perform well in the algorithms that determine a post’s reach. Today, we’re going to discuss how to maximize your social media reach and engagement to drive more students into your store and build trust.
We don’t talk a lot about LinkedIn. It is not a platform designed to connect retail to customers. If you were looking for information on a big sale your favorite store was having, LinkedIn wouldn’t be your first choice — or even your fifth choice. Chances are, you’d never turn to the site. While it is not a natural fit for marketing your college store to students, there is still benefit to being active on the site. Here are three ways LinkedIn can help you grow professionally.
Now that you already have a plan for Going Live, we are going to dig a little deeper into the type of material that your customers might find interesting. Today we’ll cover how to format your videos so they still have the spontaneity of a live video without losing the message to your audience.
There is no denying that live streaming is the newest social media craze. It is available on all the major platforms. Everyone from your friends to celebrities are doing it, but how can your business use live videos to increase website and store traffic?
The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.
Balancing social media with all the daily tasks you have often feels impossible. If you tilt one way, you end up falling into the social media blackhole and losing hours of your day when you should have been focusing on work. If you lean the other way, it is easy to neglect a valuable tool for connecting with customers. Life would be so much easier if you knew where and when you should post, but that’s just a dream … or is it?
Topics: Marketing to Students, podcasts, Bookstore marketing
What do you think of when you think of podcasts? Coming into this, I wasn’t a fan. Really, that’s probably not a fair statement. I simply never thought about them. I didn’t understand what podcasts provided. In my mind, I equated them with a morning radio show — I’d rather listen to music. Podcasts, however, are so much more.
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