Foreword Online

Ideas, information and industry news for collegiate retailers



Take the YouTube Plunge

Posted by Liz Schulte on 9/29/17 5:30 AM

YouTube is huge. As a platform, it has the potential for enormous reach and is one of the most intimidating areas of social media. Videos have a permanency that other platforms lack. The production value of the most popular videos keeps getting better and people want to see regular content. YouTube, as a marketing platform, isn’t for everyone. It requires a level of energy and comfort with the camera that cannot be manufactured. For those who can truly embrace it, it is a game changer.

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5 Reasons You Should Sell Local in Your Store

Posted by Liz Schulte on 9/27/17 5:30 AM

As the English poet John Donne famously posited, “No man is an island.” College campuses can often feel like their own, self-sustaining world. In a lot of ways, that’s what they are; jobs, housing, food and even medical services are often provided. However, no one exists in a bubble. Embracing the greater community beyond the campus walls can drive foot traffic, enhance the shopping experience and support the local economy.

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Going Live Part Two

Posted by Liz Schulte on 9/22/17 5:30 AM

Now that you already have a plan for Going Live, we are going to dig a little deeper into the type of material that your customers might find interesting. Today we’ll cover how to format your videos so they still have the spontaneity of a live video without losing the message to your audience.

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Going Live Part One

Posted by Liz Schulte on 9/21/17 5:30 AM

There is no denying that live streaming is the newest social media craze. It is available on all the major platforms. Everyone from your friends to celebrities are doing it, but how can your business use live videos to increase website and store traffic?

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Linked Together

Posted by Liz Schulte on 9/15/17 5:30 AM

We don’t talk a lot about LinkedIn. It is not a platform designed to connect retail to customers. If you were looking for information on a big sale your favorite store was having, LinkedIn wouldn’t be your first choice — or even your fifth choice. Chances are, you’d never turn to the site. While it is not a natural fit for marketing your college store to students, there is still benefit to being active on the site. Here are three ways LinkedIn can help you grow professionally.

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Turning the Spotlight on You

Posted by Liz Schulte on 8/14/17 5:30 AM

What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!

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Don’t Miss All That Foreword Online Has to Offer

Posted by Liz Schulte on 8/10/17 5:30 AM

Foreword Online shares a new post daily to help you stay a step ahead. We cover the topics important to college stores ranging from monthly marketing plans with promotional materials included to posts that highlight other college stores and what they do to set themselves apart. Striving to bring you the latest in retail news, ideas and developments, we would like to hear from you about what topics you would like to read more about.

Check out some posts you might have missed below.

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App-y Hour: August Monthly Marketing Plan

Posted by Liz Schulte on 8/1/17 5:30 AM

Need a map? Music? Guided meditation? A budget? To know which bar around you is offering the cheapest drinks? There’s an app for that. Phones have become the unnatural extension of our arms for a good reason: there is a world of information within our grasp. There is an app for almost everything imaginable, but which apps can help a college student manage their busy lives?

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New Student Midnight Markdown: Monthly Marketing Plan

Posted by Lori Reese on 7/3/17 5:30 AM

The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.

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Can Smartphones Replace Laptops?

Posted by Liz Schulte on 6/28/17 5:30 AM

Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?

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