As unfortunate as it may be, customer complaints come with the territory of being a retailer. Try as you might, some people aren't going to be satisfied with your services no matter what you do. And in this era of social media, those customers have a bigger platform than ever on which to let people know loud and clear exactly what they feel you've done wrong. That's why it's so important to know precisely how to hand complaints in this day and age, especially on Facebook, Twitter, and other social media platforms. In this post from Jay Baer at Buffer, he's put together "The 6 Step Playbook for Handling Social Media Complaints," which will help guide you through the process of communicating with unhappy customers on social media. Check out an excerpt from his playbook below, or read through all six steps here.