Foreword Online

Ideas, information and industry news for collegiate retailers

Why Delivery Is So Important For Your Store

Posted by Dean Asher on 6/30/16 8:15 AM

It's an omnichannel world, and your store's  boundaries no longer end at the door. If you want to be as successful as possible and optimize all of your avenues for sales to your customers, you need a strong eCommerce solution. But that goes beyond user interface and real-time inventory updates: it includes delivery. A recent study found that 66% of online shoppers believe delivery experience is critically important, and failing to meet their expectations could cause them to shop elsewhere. Learn more in this excerpt from Retail Customer Experience: 

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One Thing You Need If You Want to Get Better Sell-through Online

Posted by Dean Asher on 6/9/16 4:00 AM

If you want more sales on your eCommerce site, conventional wisdom states that you'll need to increase your traffic. After all, more people visiting means more potential customers. That makes sense, but what if you could transform more of your current browsers or one-time visitors, without having to invest the time and effort in increasing your visitors? That's possible as long as you follow a few pieces of advice, according to eCommerce expert Tomas Šlimas in his guest article over at Sitepoint. Be sure to read his article where he features a ton of great advice, but check below for his thoughts on the importance of trust in online vendors.

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6 Dream Upgrades for Modern College Stores

Posted by Joe Clarkin on 6/6/16 4:00 AM

Have you ever thought about what you'd include in your store if you could buy and install whatever you'd like? Maybe you'd start with a security upgrade, or perhaps you'd want a brand new POS - it's up to you! If you haven't, check out this list and see if there's anything you might want to add to that wish list of yours.

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The Top 11 Misconceptions about eCommerce That Could Be Blocking Sales at Your Store

Posted by Dean Asher on 5/31/16 9:00 AM

It’s a fact: the majority of college-age consumers use their mobile devices to shop around for deals online. If you haven’t implemented an eCommerce solution at your store, what’s stopping you? If you have one, are you operating it in the most efficient way to get your students’ interests and improve your sell-through online?

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The State of eCommerce in 2016 [Infographic]

Posted by Dean Asher on 5/12/16 4:04 AM

Is your store using an omnichannel eCommerce solution to reach students online? While it's never too late to start, annual sales trends and projections state you might already be well behind the curb.

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Mobile Stats Your Store Should Know

Posted by Dean Asher on 4/21/16 12:00 AM

Improving sales is something that's important for every store, and eCommerce is one of many great ways to make that happen. Unfortunately, it can seem like a daunting aspect of the industry that's difficult to fully understand and utilize in college retail.

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How Your In-store Planning Can Help You Build Your Digital Experience

Posted by Dean Asher on 4/6/16 11:42 PM

You know what it takes to build an appealing storefront. Your window display and floor need to be appealing enough to entice shoppers, and you need to highlight the right merchandise at the right price to seal the sale. That same thought process can also be a huge driving force behind your digital store. In a guest post for Retail Minded, David Salisbury offers his insight on how the same diligence you bring to your physical store can help build and promote a successful eCommerce site.

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How to Determine What to Promote Online

Posted by Dean Asher on 3/30/16 11:00 PM

We're big proponents of eCommerce here at Foreword Online, but whether you've used it for years or are just now considering building a web store, it can be daunting to figure out the best items to sell and promote online. Are your students most interested in buying their books online? Are apparel better for in-store sales where people can try them on, or are they best to push online for alumni and distance learners?

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4 Ways to Combat Showrooming in Your Store

Posted by Joe Clarkin on 2/21/16 10:00 PM

Showrooming isn’t going anywhere. It’s become a staple of the in-person shopping experience, and retail stores across the country are working hard to prevent their customers from walking in their doors, checking out their products, and leaving before purchasing that same product online.

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The Top Five Benefits of eCommerce in College Retail

Posted by Dean Asher on 2/16/16 11:00 PM

There was a time when your store was just your store. You were a brick-and-mortar location right on campus and you were your students' preferred — and often only — source for course content.

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