Thirty years ago, your customers were virtually a captive audience. Now there are new innovations and trends surfacing on a daily basis, leading to more competition than ever before. Are you prepared to meet it?
Topics: fighting competition
Thirty years ago, your customers were virtually a captive audience. Now there are new innovations and trends surfacing on a daily basis, leading to more competition than ever before. Are you prepared to meet it?
Topics: fighting competition
Lilli Brooks, Corporate Marketing Representative, shares her experience from over a decade of helping college stores of all sizes tackle their individual challenges. Find out what she's learned about the importance of making connections and why it's essential to keep evolving:
The ninth-seeded Shockers kept the country on the edge of their seats this season as they advanced to the Final Four with four wins, one over top-seeded Gonzaga and one over second-seeded Ohio State. And in their first Final Four since 1965, they had the Cardinals fighting hard for a win.
There’s no doubt that students are savvy shoppers. In fact, comparing textbook prices has become an increasingly standard practice and the most proactive college stores have responded with more competitive pricing. Taking that commitment to transparency even further, Forty-Niner Shops, Inc., is now offering price matching during rush this fall.
Students often assume that online retailers are the only ones who offer competitive prices on textbooks. We all know that perception to be false, but, unless we say otherwise, they might not. That’s why Melissa Stotts, manager at Lake Region State College Bookstore, decided it was time to speak up for her store.
We understand that competitors have invaded your market share. That's why, as your ally in the industry, we created the Battle for Books webinar to offer you defensive strategies that you can use to overcome those e-tailers and rogue buyers. We believe, however, that there's often no better source for novel ideas than amongst your own colleagues, so we organized three of the most innovative collegiate retailers to share their experiences with you. This week, we'll take a look back at some of the highlights!
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