Foreword Online

Ideas, information and industry news for collegiate retailers



Can Smartphones Replace Laptops?

Posted by Liz Schulte on 5/24/18 5:30 AM

Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?

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How Will Retail Change in 2018? Get the Year’s Predictions Here

Posted by Lori Reese on 1/25/18 5:30 AM

One-time retail juggernauts Macys and Sears shut down hundreds of stores. The eCommerce force-from-beyond, Amazon, bought Whole Foods and introduced its first checkout-free convenience store, Amazon Go. 2017 was undoubtedly one of retail’s craziest years on record. What does that mean for 2018?

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The Amazon Effect on Your Store

Posted by Liz Schulte on 12/21/17 5:30 AM

Everyone is talking about it. The “Amazon Effect” is scattered across retail news. The most recent companies to feel the impact are Ralph Lauren and J. Crew, but large department stores like Macy’s have been feeling the effect for a while. When Amazon has the seeming ability to line up these large corporations, regardless of what they sell, and systematically watch them fall, what hope does any brick-and-mortar store have?

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inSite's Best Kept Secret: The Power of Price Comparison

Posted by Dean Asher on 10/10/16 5:00 AM

College-age shoppers are price conscious. And we mean really price conscious.

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Promote Your Website Off-line

Posted by Dean Asher on 8/1/16 5:00 AM

"If you build it, [they] will come."

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Eight Ways to Prep Your eCommerce Store for the New Term

Posted by Dean Asher on 7/20/16 10:00 AM

Rush is upon us. You’re making sure inventory is accounted for, stocking shelves, scheduling employees for peak hours and putting out the best and brightest new items on prominent display. It’s usually hectic and stressful, but you have your method down to make things roll as smoothly as possible.

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6 Dream Upgrades for Modern College Stores

Posted by Joe Clarkin on 6/6/16 4:00 AM

Have you ever thought about what you'd include in your store if you could buy and install whatever you'd like? Maybe you'd start with a security upgrade, or perhaps you'd want a brand new POS - it's up to you! If you haven't, check out this list and see if there's anything you might want to add to that wish list of yours. Check out our list

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4 Ways to Combat Showrooming in Your Store

Posted by Joe Clarkin on 2/21/16 10:00 PM

Showrooming isn’t going anywhere. It’s become a staple of the in-person shopping experience, and retail stores across the country are working hard to prevent their customers from walking in their doors, checking out their products, and leaving before purchasing that same product online.

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UIC Bookstore Increases Online Textbook Reservations by 22%

Posted by Stephanie Kubas on 3/2/14 10:00 PM

With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.

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University of Minnesota Bookstores Grows Loyalty with Annual Rose Sale

Posted by Stephanie Kubas on 2/16/14 10:00 PM

Valentine’s Day is a perfect time to celebrate just how thankful you are for your students’ continued support. University of Minnesota Bookstores has found a way to do that successfully while building engagement and generating sales at the same time. In fact, the store has been using the same promotion for so long now that it’s become a part of campus culture, according to Kari Erpenbach, marketing manager.

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