In a perfect world, college students would be eager to discover what’s inside their required textbooks. They would know that the money they spent on course materials in your store was an investment in themselves — and in their future — with an invaluable pay-off. But this is not the case. Students often express hatred for course materials or any form of required reading. If they didn’t, the popular Best American Nonrequired Reading anthology series would have no audience, and collegiate retailers wouldn’t have to worry as much about textbook sales.