Social media can help drive store traffic (both in-store and online), and it can even be an additional revenue stream for your college store. That’s why it is worth devoting time to strengthen your social media presence and maximize student engagement. We recently sat down with Salisbury University Bookstore’s Merchandiser Bryan Hailey and Merchandiser Emily Davis to discuss their store’s approach to social media marketing.
Creating word of mouth and inspiring customer traffic are essential to a sale’s success. Traditional in-store sales and online sales have a lot of similarities. Both require marketing, social media and a prepared staff. However, there are a few things you can do to ensure your online sale goes smoothly and improve results.
With college campuses shut down, Spring 2020 buyback and rental returns went into uncharted territory for a lot of stores. The Dixie State University Campus Store came up with a plan to work within these extraordinary circumstances to get the used books and rental returns they depend on each term, and the results were better than they hoped.
Did you know that on sites like Instagram and Facebook students can make online purchases from your store? Setting up these additional sales channels is relatively simple and could result in more sales for the store.
The University of Maryland Baltimore County Bookstore is working hard to adapt and adjust to current conditions. We recently spoke with UMBC Bookstore Director Erin McGonigle to find out how they engage students, increase eCommerce sales, improve their omnichannel presence and promote the UMBC community.
Contact our editorial team to set up an interview or to contribute a guest post.
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