For college stores like Ridgewater College Bookstore, updating the website to display all of the available inventory, share up-to-date information and streamline the purchasing process became a top priority in 2020. Joining the Ridgewater College Bookstore staff a month before COVID shutdowns, Bookstore Coordinator Megan Andresen had to quickly get up to speed on the MBS system and create a cohesive online presence for the bookstore.
Online sales are an essential part of retail. As customers depend on online ordering, it is important your college store’s marketing and sale events offer deals students can take advantage of online. This third installment of the Think, Plan, Do marketing plan focuses entirely on online marketing to engage students with your eCommerce site throughout the year.
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