Students expect a seamless campus store experience when picking up course materials. Behind the scenes, college stores must prepare to manage a surge of online orders, especially during rush periods. To keep operations smooth and students satisfied, stores need to streamline their web order fulfillment processes. Here’s how:
A great retail experience can change how a customer perceives a store and its brand. However, in a campus store, the impact of a student’s experience with your store extends beyond the walls and brand of your store. It also changes how students view your entire campus.
Before 2020, online sales were not a big part of the University of Manitoba (UM) BookStore’s revenue. The brick-and-mortar store served its campus while few students chose to shop online. However, after 2020, all of that changed. In order to continue to serve the school’s community, a robust online presence was essential.
How can college stores enhance customers’ eCommerce experience? By offering shoppers filter options and recommendations, it is easier for site visitors to choose the best merchandise for them. At the MBS Spring Forums Systems Training event, college stores learned about MBS’ website tools that can help make merchandise stand out.
Did you know that MBS Store Technology Solutions offers customers a complete collegiate retail system? With our solution, stores have the collegiate retail hardware, software and support that they need to keep up with a rapidly evolving industry.
How do search engines determine whether or not to direct traffic to your site? Physical location, search terms, products, ratings, clicks, etc. all impact where your college store ends up in the search results. However, there are things you can do to help boost where you fall in the search results. It is called Search Engine Optimization (SEO).
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