Foreword Online

Ideas, information and industry news for collegiate retailers



Drive More Website Traffic With a Clearance Page

Posted by Liz Schulte on 10/21/20 6:15 AM

When you walk into a department store and see a clearance rack, you probably check it out. The same is true for online shopping. When that Instagram ad catches your eye or you are simply in the mood to shop online, you still want a great deal. A dedicated clearance page on your site highlights the merchandise you need to move, makes it easy for customers to find a great deal and will inspire customers to visit your site more often.

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UMBC Bookstore’s Yum Shoppe Offers Students Convenience and a Taste of Home

Posted by Liz Schulte on 10/19/20 6:00 AM

The UMBC Bookstore’s Yum Shoppe has always been a student favorite. Bookstore Director Erin McGonigle remembers being a Yum Shoppe addict when she was a student. For the UMBC community, it truly is the convenience store with more. So, what do they do to inspire such student, alumni and community loyalty?

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