Foreword Online

Ideas, information and industry news for collegiate retailers

What’s the Deal With Live Streaming?

Posted by Liz Schulte on 6/28/18 5:30 AM

Live streaming is an addiction. It provides glimpses into the lives of others that evoke feelings of sameness between strangers. Last’s year’s top viewed live video was the lady sitting in her car wearing a Chewbacca mask while she laughed. Her video alone had over 160 million views, and she didn’t do anything but share her joy over a child’s toy. Businesses, big and small, have used live videos to give companies a human voice. Nearly every major social media platform now has a way connect with your customers live, but which one is the best?

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Twitter Is Dead?

Posted by Liz Schulte on 5/10/18 5:30 AM

As an author, social media is a passion for me. It is the most direct connection I have to my readers. Because of that, I am widely available across many of the platforms and often wax poetic about the good old days of many of the sites. Remember when throwing a sheep at someone on Facebook was a gesture of friendship? Remember when people used to talk on Twitter?

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Five Ways to Get Out of Your Twitter Rut

Posted by Liz Schulte on 3/17/17 5:30 AM

Twitter is one of the easiest platforms to fall into complacency. The breakneck pace of a Twitter feed makes it harder for your message to be read by a significant portion of your followers. Therefore, using Twitter often feels like no one sees your posts because tweets don’t get as much attention as statuses do on Facebook or pictures Instagram. Many businesses quickly wear out on trying to be creative and fall into the pattern of posting periodic links back to websites and reply only to direct messages. They stop engaging in the real manner that Twitter users want, which lead to their message becoming white noise. Revitalize your Twitter account with these five ideas that you can start implementing today.

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What's Up with Twitter's New Timeline?

Posted by Joe Clarkin on 2/15/16 10:00 PM

Twitter has been in the news a bunch lately, and it hasn't always been for great reasons. The social media giant recently reported stagnant growth, which has some people concerned about the future of the company. In an effort to quell those fears, Twitter is unveiling some new features, including a redesigned, algorithm-based timeline. In this article from Mashable, they give a brief overview of what this new version of Twitter is all about. Check out this excerpt from Mashable's article:

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Don't Be That Person: Ways to Avoid Bad Twitter Behavior

Posted by Joe Clarkin on 10/5/15 11:00 PM

As great of a resource as it is in general, Twitter is also somewhat of a breeding ground for annoying Internet habits. This list from Meltwater lays out a collection of those habits, and explains why you might want to consider changing things up. Check out an excerpt from the article below, and read the full article here.

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How the World Uses Twitter

Posted by Joe Clarkin on 6/23/15 11:00 PM

Twitter continues to grow and expand its reach outside of North America. In fact, another continent has surpassed North America in terms of its Twitter usage. Check out this infographic to see who that continent is, and to see other interesting Twitter statistics. You might be surprised at just how global they've become. While you're at it, please be sure to head over to Hubspot's blog to check out more information on this and a variety of other informative topics.

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Why Aren't You Getting More Twitter Followers?

Posted by Joe Clarkin on 6/8/15 11:00 PM

It can be frustrating to not have your social media sites be as successful as you planned, especially when you can't pinpoint the reason behind it. We don't have a universal fix for this problem on every site, but we did find this article that addresses possible reasons why you're not getting the interaction you'd like on Twitter. Check out an excerpt below, and read through the full article on Hootsuite's blog here.

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Twitter's Evolution in 2015

Posted by Joe Clarkin on 4/20/15 11:00 PM

We aren't even a third of the way through 2015 just yet, but Twitter has already introduced a number of new implementations to their platform. In her post at Buffer, writer Olsy Sorokina details each of these recent additions along with some simple instructions on how you can use them. Check out the excerpt from her article that's pasted below, and check out the full article to see all of Twitter's new features.

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