Foreword Online

Ideas, information and industry news for collegiate retailers



How Can Honesty Make Your Marketing More Powerful?

Posted by Lori Reese on 9/17/18 8:00 AM

Let’s be real. Marketing isn’t exactly a field known for honesty. In fact, most people associate the work with obfuscation, dissembling and hyperbole. And those are gentle terms. Some folks just say marketing is nice word for lying. As it turns out, research shows young people are increasingly wary of anything that resembles spin — and companies have caught onto that, developing campaigns that illicit trust with unvarnished appeals. Collegiate stores might consider using similar forms of extreme honesty when reaching out to students. Such campaigns often win a surge of long-term, loyal customers.  

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An Instagram Plan: Engaging Your Audience

Posted by Liz Schulte on 8/3/18 5:30 AM

Welcome to part two of our Instagram Plan. Last week we talked about why Instagram is a great addition to your marketing social media platform and what kind of content will attract an audience to your page. It is through this content that you will connect with not only students, but faculty, staff and alumni as well. Becoming an everyday part of their lives gives you the opportunity to turn those connections into sales. This week the focus will be on engaging your campus community and marketing your store events in a way that makes people excited to participate.

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An Instagram Plan: Creating Content More People Want

Posted by Liz Schulte on 8/2/18 5:30 AM

Social media marketing offers a variety of platforms to engage with customers, but with that comes a variety of challenges. On Facebook it is hard to be seen, on Twitter you are limited to 140 characters and on Snapchat you only get 10 seconds to make a lasting impression. Instagram is different. Your followers will see your posts, your caption can be as long as you need it to be and the images never go away. This is why Instagram dominates all social media when it comes to interactions per thousand followers.

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Pinterest: Turn a Pin Into a Marketing Win

Posted by Liz Schulte on 7/12/18 5:30 AM

The Pinterest community is active and growing, but how do you turn a site that is known for recipes, fashion and DIY projects into more customers and sales for your bookstore? Today we are going to learn how to turn a pin into a marketing win.  

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Twitter Is Dead?

Posted by Liz Schulte on 5/10/18 5:30 AM

As an author, social media is a passion for me. It is the most direct connection I have to my readers. Because of that, I am widely available across many of the platforms and often wax poetic about the good old days of many of the sites. Remember when throwing a sheep at someone on Facebook was a gesture of friendship? Remember when people used to talk on Twitter?

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Make a Plan to Increase College Store Traffic

Posted by Liz Schulte on 3/22/18 5:30 AM

Retail markets have peaks and valleys in customer traffic. Turning the slower months into growth for your college store can be the difference between an average year and a great year. However, this is easier said than done. Start with developing a plan for the slower months. Sometimes the tried-and-true events work best. People know what to expect and how everything works. That same familiarity, though, can be an antithesis of excitement. This year, embrace change and do something you have never done before.

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Customer Service Drives Results

Posted by Liz Schulte on 3/14/18 5:30 AM

We talk a lot about customer service because we believe that relationships are an important part of business. Anyone can talk a good game for a short period of time when they want something, but day in and day out dedication is rare. Real connections between businesses take more than an email or single sales call, and that’s what MBS Wholesale provides. When we welcome a new partner school they become part of our family — their success is our success.

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What Are the Risks and Advantages of Price Matching?

Posted by Lori Reese on 3/12/18 5:30 AM

Many big box retailers do it: They don’t just engage in price matching, they price match with Amazon. Some will let you take your discount at the register. Others will throw in free shipping if you demonstrate that the eCommerce behemoth has a lower price on the same product of the same brand. Still, college stores face a different set of challenges from traditional retailers. Should they jump on the price-match bandwagon, or are the dangers of revenue loss too great?

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Five Ways to Get Out of Your Twitter Rut

Posted by Liz Schulte on 3/17/17 5:30 AM

Twitter is one of the easiest platforms to fall into complacency. The breakneck pace of a Twitter feed makes it harder for your message to be read by a significant portion of your followers. Therefore, using Twitter often feels like no one sees your posts because tweets don’t get as much attention as statuses do on Facebook or pictures Instagram. Many businesses quickly wear out on trying to be creative and fall into the pattern of posting periodic links back to websites and reply only to direct messages. They stop engaging in the real manner that Twitter users want, which lead to their message becoming white noise. Revitalize your Twitter account with these five ideas that you can start implementing today.

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