Social media marketing offers a variety of platforms to engage with customers, but with that comes a variety of challenges. On Facebook it is hard to be seen, on Twitter you are limited to 140 characters and on Snapchat you only get 10 seconds to make a lasting impression. Instagram is different. Your followers will see your posts, your caption can be as long as you need it to be and the images never go away. This is why Instagram dominates all social media when it comes to interactions per thousand followers.