Topics: textbook rush, college stores, textbooks
As student expectations for convenience continue to evolve, so must college stores. Changes to the way course materials are handled and delivered have a big impact on the overall student experience with your bookstore. Recently, we sat down with the Associate Director of Kennesaw State University Bookstore Kimberly Holland to discuss the changes the store made to its course material distribution and how it benefits the students.
In today’s digital world, convenience is key. Don’t want to go to the grocery store? No problem. You can order online, and your purchase will be brought to your car or delivered to your home. Don’t feel like running down the road to pick up a new flashlight? No problem. It will be shipped to you in two days. Convenience is the new normal for all consumers, including students.
Rush is right around the corner. Are you prepared? We compiled some of the best practices to prepare for one of your busiest times of the year.
As the spring rush season begins, we wanted to share a survival guide and checklist, setting you up for success this season. Good luck and welcome to spring 2017!
Reaching out to new and returning students on a regular basis is vital to the success of any college store. After all, if your students aren’t fully aware of all you have to offer or the important role you play as part of the campus community, they may choose to shop elsewhere. Schmoozefest, a yearly event sponsored by the University Union at the University of Wisconsin-Green Bay, welcomes students back to campus with free food and gift bags — and The Phoenix Bookstore makes sure they are involved in the festivities.
Are you counting down the days yet? Rush will be here before you know it, so make sure you're prepared!
Topics: holidays, textbook rush, MBS Monthly Marketing Plans
Did you know that one of the best ways to keep a New Year’s resolution is to make it public? It’s true! Declaring your intention in front of an audience makes you feel accountable, so this year, encourage students to share their resolutions as they purchase their textbooks during Rush. We’ve devised an easy-to-execute giveaway and ways to let your customers know how your store can help them achieve their goals in 2015!
With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.
College stores are always looking for new ways to connect with their students. For TCTC Campus Store, inspiration is often found in popular culture. For example, their latest initiative, Fall Frenzy, brings customers into the store for a series of in-store events that are based on current trends and correspond to each day of the week. Best of all, it cost very little to implement!
Topics: buyback, textbook rush, college store stories
We all know textbook rush and buyback get a bad rap with students. With this understanding, Bloomsburg University Store is continually looking for new and creative ways to change perception during these events. For example, after attending a CAMEX five years ago, the store decided to implement one of the ideas that had been suggested by a colleague; they installed a camera to broadcast a live feed of the line during rush.
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