Foreword Online

Ideas, information and industry news for collegiate retailers

9 Ways to Keep the Back-to-School Rush Going

Posted by Kate Seat on 9/4/18 6:00 AM

Just because things slow down once school begins doesn't mean you have to accept slower sales! By taking a proactive approach and scheduling a mix of fun events throughout the semester, you can expand your customers' perception of your store from "just" the place to pick up their course materials to a year-round staple. Here are some easy ways to get started:

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How to Capitalize on the Back-to-School Boon

Posted by Lori Reese on 6/18/18 5:30 AM

Good news at last: Back-to-school retail sales will increase 4% this year, according to eMarketer Retail. The time is ripe to set up displays, target items for markdown and put the word out. Embrace the back-to-school spirit.

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NDSU Opens the Doors for an After Hours Bash

Posted by Kate Seat on 9/14/15 12:00 AM

Last week, NDSU Bookstore welcomed students back to campus with their eighth annual After Hours Party. This tradition is a nice break for staff and students alike after the hectic textbook rush ends, combining an ice cream social with simple games and plenty of prizes. Both the free ice cream and the prizes seem to be equally big draws.

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5 Reasons to Shop at the Bookstore

Posted by Dean Asher on 7/21/15 11:00 PM

The new term is right around the corner, and with it thousands of students around the country will be making the same decision: should they shop with their campus bookstore, or should they take a risk on a third party?

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3 Ways to Combat the Back-to-School Slump

Posted by Dean Asher on 7/20/15 4:00 AM

The National Retail Federation casts a somewhat downtrodden forecast for the coming back-to-school season, due to budget restraints and cost-conscious shoppers:

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Let Me Take a Selfie: Teens Use Social Media to Announce College Decision

Posted by admin on 4/21/14 11:00 PM

How does the “Me Generation” announce which college they’ll attend? With a selfie, of course.

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Colleges Find New Ways to Recruit Today's Social Media Savvy High School Students

Posted by admin on 4/7/14 11:00 PM

The following excerpt is from an article written by Karen Farkas, The Plain Dealer and published on Farkas discusses several new ways colleges and universities and connecting with prospective students. Although they're geared toward college admissions, there's no reason your store can't use similar strategies to interact with them once they're on campus! Read some key details below, then view the full article for further ideas from Ohio schools.

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Tech Trends for the Class of 2017

Posted by admin on 10/22/13 11:00 PM

The following excerpt is from the article 7 Tech Trends for the Class of 2017, written by Brandon Croke, Director of Marketing at Uversity, and published on Doteduguru. Croke details seven significant technology trends that colleges must be aware of in order to meet students where they engage. You'll find three of the points that are most relevant to college stores below. Read his full article for more information on what today's students are looking for.

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UAA Campus Bookstore Combats Back-to-School Competition

Posted by admin on 9/15/13 11:00 PM

Every year, University of Alaska Anchorage students are shuttled from the campus dorms to a local retailer to buy school supplies. That tradition, however, has always presented a bit of a problem for the campus bookstore, which sells many of the same items that students pick up on the trip, at better prices. As a result, UAA Campus Bookstore staff decided to be proactive and plan an event this rush season that would encourage students to do their back-to-school shopping right on campus.

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TCTC Campus Store Shows Its Fun Side with Fall Frenzy

Posted by admin on 8/18/13 11:00 PM

College stores are always looking for new ways to connect with their students. For TCTC Campus Store, inspiration is often found in popular culture. For example, their latest initiative, Fall Frenzy, brings customers into the store for a series of in-store events that are based on current trends and correspond to each day of the week. Best of all, it cost very little to implement!

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