We sat down with MBS’ Vice President of Sales and Marketing Jeff Miller to discuss the benefits MBS brings to partner schools through the size of the company and inventory.
We sat down with MBS’ Vice President of Sales and Marketing Jeff Miller to discuss the benefits MBS brings to partner schools through the size of the company and inventory.
You know your students better than anyone. Everything you need to know to reach them on social media is at your fingertips. Why guess at what platforms they are on when you can simply ask them as they come into the store. Start that dialogue with students and use it to offer them a service they want through your social media efforts. Today we are going to discuss how to determine where to find your audience and how to make your page an asset to them.
Building a fanbase on social media isn’t as hard as you think. It boils down to knowing how the platforms work, understanding your audience and offering a variety of content. Once you master these elements, apply consistently. Your posts can experience what I call the web effect — a reach that builds itself as friends influence each other’s choices. Over the next three Fridays, we’re going break down how each of these aspects — platforms, audience, variety — should influence what you do on a day-to-day basis.
Welcome to the social media spectacular!
College stores are in a hard position. Stuck in the middle, everyone wants something. Students want lower costs. Faculty want their students to have their books in time for class. Administration wants to see the store make a profit. Making all three channels happy isn’t an easy task. Utilizing the principle of economy of scale can help you achieve that.
Coming across a fun marketing idea when it is too late to implement is disappointing. As the year progresses, there are naturally times when setting up marketing events is easier than others, but the good ideas rarely seem to fall in those moments. Take advantage of one of the slower times of the year by making a plan. This month, instead of offering a single idea, we have 10 social media marketing events you can personalize and line up throughout the year to fit your schedule.
There are new apps created daily. Some are better than others, but few generate the kind of excitement the iOS app “Clips” did when it was released last month. What makes it better than any other video app already on your phone? That’s what we are going to find out.
You don’t need to live at 221B Baker Street to love a good mystery. As the semester winds to a close, it is a busy time for everyone on campus. Keep this month’s event simple, engaging and easy to manage with one or all of these ideas for a terrific Mystery May event designed to bring people into your store without taking up a lot of time.
Traditionally in business, cybersecurity is something that happens in the background and with the hope the customer never notices it is there. The steps a company or institution takes to protect those who use their sites have been hidden from plain view. However, the ongoing publicity surrounding high-profile security breaches have made consumers want reassurance that their information will be secure with your business.
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