After noticing a dramatic decrease in attendance at their main commencement ceremony, the University of Oregon recently decided to take another look at their traditional approach and identify room for improvement.
Topics: social media, college store stories, graduation
After noticing a dramatic decrease in attendance at their main commencement ceremony, the University of Oregon recently decided to take another look at their traditional approach and identify room for improvement.
Gaining your student’s loyalty from the first day of their college experience is essential to your store’s long-term success. Acquaint students with the services your store has to offer, while helping them navigate the campus, through an interactive Scavenger Hunt. At each location, students will find a QR code, scannable by a smartphone, revealing a clue to the next location.
Today is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, enjoy the last installment of our three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest!
Topics: video, social media, facebook, college store stories, contests
This Thursday, June 30, is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, we bring you a three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest.
Topics: social media
This Thursday, June 30, is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, we bring you a three-part series of articles focusing on stores connecting with their students by using this forum to its fullest.
By definition, being proactive means creating or controlling a situation by causing something to happen, rather than responding to it after the fact. And in today’s collegiate retail industry, it’s becoming a word synonymous with success.
Topics: social media, facebook
Gain notoriety with students, enhance your image, boost school spirit and maybe even make the evening news — all in less than five minutes. ‘Impossible!’ may be your first response. But we promise it’s not. Engage students with your store and school by implementing a flash mob!
A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store can enhance their online presence in our Social Media Series to make sure you’re taking full advantage of these interactive outlets.
As e-commerce and social media continue to grow, one thing is clear: your customers want instant access to the information they’re looking for more than ever before. So it’s no surprise that Quick Response, or QR, codes, are quickly catching on and becoming a popular retail trend in 2011.
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
© 2026 MBS. All rights reserved.