With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have they generated such a response from students and alumni alike? Put simply: they asked!
Every semester, students receive a letter grade measuring their progress and success in various classes. Stacy Elofir, director of University Store at Towson University, believes college stores should be no exception.
With so many consumer options available it can be difficult to keep students coming back to your store. For this reason, loyal customers are a retailer’s biggest asset when it comes to staying competitive, and rewarding these repeat visitors is essential to continued success.
A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store can enhance their online presence in our Social Media Series to make sure you’re taking full advantage of these interactive outlets.
With technology at their fingertips and their nose to their phone, it can be challenging to get students to look up every once and awhile. That’s why Sheila LaFerney, coordinator of textbooks and general merchandise at Oklahoma City Community College Bookstore, decided to get creative.
From working summers with his father at the college bookstore at the age of 13 to newly appointed Vice Chancellor of Auxiliary Services and Enterprise Operations at the San Mateo County Community College District, Tom Bauer has truly seen the collegiate retail industry evolve throughout his career.
In order to succeed in the competitive college store industry today, you need to not only have the necessary tools, but also the knowledge of how to use them. Just like your student customers, you should be continually learning.
Each year, Bobbi Difronzo, merchandise distribution manager at Inver Hills Community College Bookstore, looks forward to the summer months for one reason in particular: vacation! A welcome tradition for her and her two children, she enjoys the chance to get away, to explore new places, or to visit old friends. This summer, however, Bobbi combined all three during a trip to the MBS Headquarters!
Today, Omar Iftikhar, General Director of System Development at MBS and former IT Director at the Titan Shops, shares his past experience at Symposium and why he can’t wait for this year!
With the upcoming Fall rush season upon us - it's a good time to review how to identify fraudulent orders. Credit Card fraud is an unfortunate reality of doing business on the internet. Ensure your store is protected against potentially fraudulent orders by promoting awareness.
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