Topics: faculty relations
The symbiotic relationship between a store and its school’s faculty is extremely important. You are reliant on one another to get things done, and in order to have all of your course materials ready for your students at the beginning of each term, you have to work together. But how faculty views the store may differ from how the store views itself, and those discrepancies could keep you from maintaining as efficient a relationship as you might like.
We've all been there. You hear rumblings about a new website or service advertising itself on your campus as the latest, best and only student-oriented, free marketplace for selling books, apparel and other items directly to other local students.
Topics: retail management
What makes training for your store and its employees so crucial? Find out in this guide!
Topics: social media, snapchat, MBS Monthly Marketing Plans
With 100 million daily users, Snapchat is an app that’s already found a devoted audience among millennials. What’s the appeal?
Though these only scratch the surface of what makes the app so popular, they’re a great place to start to explain how Snapchat can be an invaluable tool to increase engagement from your customers, move some merchandise and put a fresh spin on the old flash sale.
Topics: buyback, college store stories
As students study hard, juggle multiple finals and term papers and make travel arrangements for the winter break, it can be difficult for bookstores to make sure their buyback marketing is being heard.
Topics: college store stories
As we wind down the year, we wanted to celebrate the content that keeps our subscribers coming back for more. Here are the top 10 store stories we published from 2015, in case you missed them or just want to check them out again!
Why start the year off with a to-do list that often never gets done?
Let’s be honest. More often than not, resolutions fall apart before the end of the year. We make every effort to get to the gym, eat better or travel more, but by the end of the year, we’re back to where we started.
Reaching out to new and returning students on a regular basis is vital to the success of any college store. After all, if your students aren’t fully aware of all you have to offer or the important role you play as part of the campus community, they may choose to shop elsewhere. Schmoozefest, a yearly event sponsored by the University Union at the University of Wisconsin-Green Bay, welcomes students back to campus with free food and gift bags — and The Phoenix Bookstore makes sure they are involved in the festivities.
Topics: social media
In the past, it was totally possible to find out exactly what you wanted to learn from your students over Twitter — if they took the time to write out an answer, and if you tracked replies, followed hashtag or got your followers to favorite or retweet corresponding tweets.
Topics: video, college store stories
The University of Central Missouri built a brand new bookstore in the middle of campus that opened up this past August. In the video below, UCM Store Director Charlie Rutt walks us through the new building and talks about how the changes have boosted his business. Check it out!
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