Foreword Online (81)

Swap and Shop at Your Campus Store

Posted by Kate Seat on 2/1/16 10:57 AM

Whether you’d like to clear out some inventory or showcase new products, hosting a “Swap & Shop” event is a great way to get your customers to come in and see what you have to offer. And it couldn’t be easier: all they have to do to receive a discount on new apparel is bring in their old, gently-worn school gear. They’ll love the opportunity to refresh their wardrobe (just in time for spring), clean out their closets and — because you’re combining the event with a donation drive for a local charity — participate in a great cause!

Centralia College Drives Facebook Engagement with Guessing Contest

Posted by Dean Asher on 1/24/16 11:00 PM

When bookstore employees stare at the miniature mountains of rental returns piling up in their store room at the end of each term, it's often a daunting feeling.

Strengthening the Relationship Between Your Store and Your Faculty

Posted by Joe Clarkin on 1/19/16 10:00 PM

The symbiotic relationship between a store and its school’s faculty is extremely important. You are reliant on one another to get things done, and in order to have all of your course materials ready for your students at the beginning of each term, you have to work together. But how faculty views the store may differ from how the store views itself, and those discrepancies could keep you from maintaining as efficient a relationship as you might like.

Campus Marketplaces: Beating 'em by Joining 'em

Posted by Dean Asher on 1/13/16 10:00 PM

We've all been there. You hear rumblings about a new website or service advertising itself on your campus as the latest, best and only student-oriented, free marketplace for selling books, apparel and other items directly to other local students.

Why Proper Training Leads to Store Success [Download]

Posted by Joe Clarkin on 1/10/16 10:00 PM

What makes training for your store and its employees so crucial? Find out in this guide!

Engaging Students with 'Snappy Hour'

Posted by Kate Seat on 1/1/16 4:22 PM

With 100 million daily users, Snapchat is an app that’s already found a devoted audience among millennials. What’s the appeal?

Snaps only last for 10 seconds
Snaps are all about the visual
Snaps can only be seen by your followers

Though these only scratch the surface of what makes the app so popular, they’re a great place to start to explain how Snapchat can be an invaluable tool to increase engagement from your customers, move some merchandise and put a fresh spin on the old flash sale.

UVU Heats up Buyback Marketing with Hot Cocoa

Posted by Dean Asher on 12/13/15 11:00 PM

As students study hard, juggle multiple finals and term papers and make travel arrangements for the winter break, it can be difficult for bookstores to make sure their buyback marketing is being heard.

2015 in Review: Our Top Store Stories

Posted by Dean Asher on 12/8/15 11:00 PM

As we wind down the year, we wanted to celebrate the content that keeps our subscribers coming back for more. Here are the top 10 store stories we published from 2015, in case you missed them or just want to check them out again!

What’s Your New Year’s Anti-Resolution?

Posted by Dean Asher on 12/1/15 2:36 PM

Why start the year off with a to-do list that often never gets done?

Let’s be honest. More often than not, resolutions fall apart before the end of the year. We make every effort to get to the gym, eat better or travel more, but by the end of the year, we’re back to where we started.

The Phoenix Bookstore Schmoozes with Students

Posted by Kate Seat on 11/29/15 11:00 PM

Reaching out to new and returning students on a regular basis is vital to the success of any college store. After all, if your students aren’t fully aware of all you have to offer or the important role you play as part of the campus community, they may choose to shop elsewhere. Schmoozefest, a yearly event sponsored by the University Union at the University of Wisconsin-Green Bay, welcomes students back to campus with free food and gift bags — and The Phoenix Bookstore makes sure they are involved in the festivities.

Ideas, information and industry news for collegiate retailers

Three Paths to Improved Faculty Adoptions

How to Reclaim Lost Sales and Reduce Cart Abandonment

Exciting Collegiate Retail Tech From MBS

Swap and Shop at Your Campus Store

Centralia College Drives Facebook Engagement with Guessing Contest

Strengthening the Relationship Between Your Store and Your Faculty

Campus Marketplaces: Beating 'em by Joining 'em

Why Proper Training Leads to Store Success [Download]

Engaging Students with 'Snappy Hour'

UVU Heats up Buyback Marketing with Hot Cocoa

2015 in Review: Our Top Store Stories

What’s Your New Year’s Anti-Resolution?

The Phoenix Bookstore Schmoozes with Students

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