Topics: college stores, collegiate retail, loyalty program
For Wichita State University, the Shocker Store is more than a collegiate retail hub. It’s a place that fans, alumni and students associate with a sense of belonging. Director Andi Stipp fosters this reputation with a college store loyalty program called Shocker Rewards. We sat down with Ms. Stipp to talk about marketing a campus bookstore with loyalty rewards and why delighted customers are the best measure of a program’s success.
Topics: bookstore events, collegiate retail
For Vincennes University Bookstores' Director Karen Faulkner, collegiate retail is about putting students first. She and Marketing Director Aimee Cummings regularly host bookstore events that draw hundreds of students, drive word of mouth and nurture the bookstore’s reputation as a lively campus hub. We sat down with Ms. Faulkner and Ms. Cummings to ask about what makes events successful, how they affect campus bookstore marketing and why fun events can never really fail.
Topics: spirit wear, bookstore events, collegiate retail
Creating DIY game day fashion is a fast, easy and fun way for students to personalize their outfit for big games. Popular DIY designs can range from simple to elaborate, but they all have one thing in common: They’re an affordable way for students to update their wardrobe. Help students embrace their creativity with a fun, spirit-boosting DIY t-shirt event.
The evolving nature of the educational landscape has inspired recent course material innovation. From new formats to new delivery mechanisms, each creative solution helps improve student learning, preparedness and affordability. However, it also means that course materials are no longer as simple as they once were.
Topics: holidays, finals, last-minute shoppers, collegiate retail
If this year’s holiday shopping season is anything like last year’s, many Americans will wait until the eleventh hour to buy gifts — students included. About half of us were done with our shopping last season by December 20, according to a survey by the National Retail Foundation. The report estimated that 126 million consumers, 53 percent, would wait until Super Saturday, the weekend before Christmas, to finish up their shopping.
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